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MARK 3000 Exam 2 Grantham Ch 10, 11, 12, 14, 15. Questions and Answers

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Marketing Research - Correct ️️ A set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, or ideas. Mkting research process - Correct ️️ 1. Defining objectives and research needs 2. Designing the research 3. Data collection process 4. Analyzing data and developing insights 5. Action plan and implementation

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