Summary

Summary Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management

Rating

Sold

Pages

Uploaded on

13-01-2024

Written in

2023/2024

The Advertising Management Process, Disinvesting, and Elasticity.

Institution

Module

Whoops! We can’t load your doc right now. Try again or contact support.

Report Copyright Violation

Connected book

Shimp, Terence A. Shimp, J. Craig Andrews Integrated Marketing Communications

Edition:2013
ISBN:9781408093566
Edition:Unknown

Written for

Institution: University of the Witwatersrand (wits)
Module: Integrated Marketing Communications (BUSE2027)

All documents for this subject (9)

Document information

Summarized whole book?: No
Which chapters are summarized?: Chapter 9
Uploaded on: January 13, 2024
Number of pages: 4
Written in: 2023/2024
Type: Summary

Subjects

advertising management

Content preview

Integrated Marketing Communications by ProfessorBurgerQueen

Advertising Management
- In SA
- Advertising on Food (66%)
- Advertising on home care (36%)
- Top Advertisers (30) spend R56m a day
- 68% of all Ad spend is on TV
- Outdoor billboards and Print are under pressure

- Where do SA companies spend?

- Average advertising to sales ratio is between 2 and 10%, 4.3% in SA

£2.77

Get access to the full document:

100% satisfaction guarantee

Immediately available after payment

Both online and in PDF

No strings attached

Get to know the seller

ProfBurgerQueen

Also available in package deal

Get to know the seller

ProfBurgerQueen University of the Witwatersrand

View profile

Sold

Member since

2 year

Number of followers

Documents

Last sold

1 month ago

Professor Burger Queen

2nd & 3rd Year BCom Management, Human Resources, & Marketing Notes, Summaries, and Practice Exams

0.0

0 reviews

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their exams and reviewed by others who've used these revision notes.

Didn't get what you expected? Choose another document

No problem! You can straightaway pick a different document that better suits what you're after.

Pay as you like, start learning straight away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

“Bought, downloaded, and smashed it. It really can be that simple.”

Alisha Student

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller ProfBurgerQueen. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for £2.77. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews) 41842 documents were sold in the last 30 days Founded in 2010, the go-to place to buy revision notes and other study material for 16 years now

Summary Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management

Connected book

Written for

Document information

Subjects

Content preview

More courses for University of the Witwatersrand (wits) >

Also available in package deal

Get to know the seller

Recently viewed by you

Why students choose Stuvia

Created by fellow students, verified by reviews

Didn't get what you expected? Choose another document

Pay as you like, start learning straight away

Frequently asked questions

What do I get when I buy this document?

Satisfaction guarantee: how does it work?

Who am I buying these notes from?

Will I be stuck with a subscription?

Can Stuvia be trusted?