Marketing The Core 5Th Canadian Edition By Roger A. Kerin - Test Bank

,Chapter 01 - Marketing Fundamentals


Chapter 01
Marketing Fundamentals




True / False Questions


1. Marketing revolves primarily around promotion.
FALSE



Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Explain the role of marketing in an organization and the importance of meeting customer needs.
Topic: 01-01 The Role of Marketing



2. In most organizations, the Marketing function provides the connection to customers.
TRUE



Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Explain the role of marketing in an organization and the importance of meeting customer needs.
Topic: 01-01 The Role of Marketing



3. Creating products with added value is achieved only through pricing strategies.
FALSE



Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Explain the role of marketing in an organization and the importance of meeting customer needs.
Topic: 01-03 Creating Customer Value




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,Chapter 01 - Marketing Fundamentals



4. Successful marketing is focused on customer needs and wants.
TRUE



Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Explain the role of marketing in an organization and the importance of meeting customer needs.
Topic: 01-02 Focusing on Customer Needs and Wants



5. A target market can be formally defined as the specific group of existing and potential
consumers to which marketers direct their marketing efforts.
TRUE



Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Explain the role of marketing in an organization and the importance of meeting customer needs.
Topic: 01-03 Creating Customer Value



6. The marketing mix refers to the 4 Ps - product, price, promotion, and place.
TRUE



Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Define and analyze elements of the marketing mix.
Topic: 01-04 Coordinating the Marketing Mix



7. Place refers only to a physical store where consumers can purchase a product.
FALSE



Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Define and analyze elements of the marketing mix.
Topic: 01-04 Coordinating the Marketing Mix




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, Chapter 01 - Marketing Fundamentals



8. The marketing process is a continuous one that requires marketers to pay attention to detail
and apply strategic, analytical, and creative-thinking skills.
TRUE



Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-03 Outline the steps in the marketing process.
Topic: 01-05 The Marketing Process



9. Exchange is described as the process of planning and managing goods, services, or ideas to
meet consumer needs and organizational objectives.
FALSE



Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-03 Outline the steps in the marketing process.
Topic: 01-05 The Marketing Process



10. In marketing, a product is defined as something tangible that you can touch and own but
not experience.
FALSE



Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-04 Differentiate between goods; services; and ideas.
Topic: 01-06 What Can Be Marketed?



11. An idea is a concept that typically looks for support.
TRUE



Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-03 Outline the steps in the marketing process.
Topic: 01-06 What Can Be Marketed?




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