,Chapter 01 - Overview of Marketing
Chapter 01
Overview of Marketing
Multiple Choice Questions
1. Basic necessities of life, such as food, clothing, shelter, or safety are referred to as:
A. demands.
B. wants.
C. exchanges.
D. desires.
E. needs.
A feeling of physiological deprivation of the basic necessities of life, such as food, clothing,
shelter, or safety is a need. Understanding and satisfying consumer needs and wants is
fundamental to marketing success.
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Define the role of marketing and explain its core concepts.
Topic: 01-02 Marketing Is About Satisfying Customer Needs and Wants
2. Which one of the followings is NOT true about marketing?
A. Marketing can help create value
B. Marketing always entails an exchange
C. Marketing is always performed by an organization
D. Marketing is about satisfying customer needs and wants
E. Marketing requires product, price, place, and promotion decisions
Marketing can be performed by both individuals and organizations
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Learning Objective: 01-01 Define the role of marketing and explain its core concepts.
Topic: 01-01 What Is Marketing?
1-1
,Chapter 01 - Overview of Marketing
3. The particular way in which a person chooses to satisfy the requirement for any of the basic
necessities of life is a(n):
A. demand.
B. want.
C. exchange.
D. necessity.
E. need.
The particular way in which a person chooses to satisfy the requirement for any of the basic
necessities of life is a want. Marketing is about satisfying customer needs and wants.
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Define the role of marketing and explain its core concepts.
Topic: 01-02 Marketing Is About Satisfying Customer Needs and Wants
4. A non-governmental organization provides food and shelter to homeless people. Food and
shelter are included in the definition of:
A. demand.
B. want.
C. exchange.
D. necessity.
E. need.
Food and shelter are included in the definition of need. The basic necessities of life, such as
food, clothing, shelter, or safety refer to needs.
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Learning Objective: 01-01 Define the role of marketing and explain its core concepts.
Topic: 01-02 Marketing Is About Satisfying Customer Needs and Wants
1-2
, Chapter 01 - Overview of Marketing
5. In the context of understanding consumer needs and wants, which of the following is true
of wants?
A. They are the basic necessities, such as food, clothing, shelter, and safety.
B. They are similar for all individuals.
C. They do not vary across cultures.
D. They do not influence people's buying behaviour.
E. They are shaped by a person's knowledge, culture, and personality.
A want is the particular way in which a person chooses to fulfill his or her need, which is
shaped by the person's knowledge, culture, and personality. Understanding and satisfying
consumer needs and wants is fundamental to marketing success.
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Learning Objective: 01-01 Define the role of marketing and explain its core concepts.
Topic: 01-02 Marketing Is About Satisfying Customer Needs and Wants
6. Human beings require clothes to cover their bodies. Some of them may wear designer
clothes, while others may pick up clothes from the flea market. This example illustrates
different ways to satisfy a basic requirement of life and describes the concept of a(n):
A. demand.
B. want.
C. exchange.
D. necessity.
E. need.
This example illustrates different ways to satisfy a basic requirement of life and describes the
concept of a want. The particular way in which a person chooses to satisfy the requirement for
any of the basic necessities of life is a want.
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Learning Objective: 01-01 Define the role of marketing and explain its core concepts.
Topic: 01-02 Marketing Is About Satisfying Customer Needs and Wants
1-3
Chapter 01
Overview of Marketing
Multiple Choice Questions
1. Basic necessities of life, such as food, clothing, shelter, or safety are referred to as:
A. demands.
B. wants.
C. exchanges.
D. desires.
E. needs.
A feeling of physiological deprivation of the basic necessities of life, such as food, clothing,
shelter, or safety is a need. Understanding and satisfying consumer needs and wants is
fundamental to marketing success.
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Define the role of marketing and explain its core concepts.
Topic: 01-02 Marketing Is About Satisfying Customer Needs and Wants
2. Which one of the followings is NOT true about marketing?
A. Marketing can help create value
B. Marketing always entails an exchange
C. Marketing is always performed by an organization
D. Marketing is about satisfying customer needs and wants
E. Marketing requires product, price, place, and promotion decisions
Marketing can be performed by both individuals and organizations
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Learning Objective: 01-01 Define the role of marketing and explain its core concepts.
Topic: 01-01 What Is Marketing?
1-1
,Chapter 01 - Overview of Marketing
3. The particular way in which a person chooses to satisfy the requirement for any of the basic
necessities of life is a(n):
A. demand.
B. want.
C. exchange.
D. necessity.
E. need.
The particular way in which a person chooses to satisfy the requirement for any of the basic
necessities of life is a want. Marketing is about satisfying customer needs and wants.
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Define the role of marketing and explain its core concepts.
Topic: 01-02 Marketing Is About Satisfying Customer Needs and Wants
4. A non-governmental organization provides food and shelter to homeless people. Food and
shelter are included in the definition of:
A. demand.
B. want.
C. exchange.
D. necessity.
E. need.
Food and shelter are included in the definition of need. The basic necessities of life, such as
food, clothing, shelter, or safety refer to needs.
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Learning Objective: 01-01 Define the role of marketing and explain its core concepts.
Topic: 01-02 Marketing Is About Satisfying Customer Needs and Wants
1-2
, Chapter 01 - Overview of Marketing
5. In the context of understanding consumer needs and wants, which of the following is true
of wants?
A. They are the basic necessities, such as food, clothing, shelter, and safety.
B. They are similar for all individuals.
C. They do not vary across cultures.
D. They do not influence people's buying behaviour.
E. They are shaped by a person's knowledge, culture, and personality.
A want is the particular way in which a person chooses to fulfill his or her need, which is
shaped by the person's knowledge, culture, and personality. Understanding and satisfying
consumer needs and wants is fundamental to marketing success.
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Learning Objective: 01-01 Define the role of marketing and explain its core concepts.
Topic: 01-02 Marketing Is About Satisfying Customer Needs and Wants
6. Human beings require clothes to cover their bodies. Some of them may wear designer
clothes, while others may pick up clothes from the flea market. This example illustrates
different ways to satisfy a basic requirement of life and describes the concept of a(n):
A. demand.
B. want.
C. exchange.
D. necessity.
E. need.
This example illustrates different ways to satisfy a basic requirement of life and describes the
concept of a want. The particular way in which a person chooses to satisfy the requirement for
any of the basic necessities of life is a want.
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Learning Objective: 01-01 Define the role of marketing and explain its core concepts.
Topic: 01-02 Marketing Is About Satisfying Customer Needs and Wants
1-3
