Topic: Always Connected. Key insights in youth, media and technology
Week 1: Intro Youth and Media
All places children are in are digitized:
- Home
- School
- Healthcare
- Media
- Toys
Kids and youth entertainment landscape is changing radiply:
- google home ad
- Media for kids (netflix, youtube for kids)
- Tech toys
- Social media platforms for children (Instagram for kids got a lot of critique)
Kids and youth education is changing rapidly
- Ipads op school → ‘Steve JobsSchools’ → failed to catch on
- Covid → forced to bring the classroom home through the internet
Kids and youth healthcare is changing rapidly
- VR tijdens bloedprikken voor afleiding
How much media do youth consume?
Media and tech audience segmentation or which youth do you mean?
- Infants < 1 yr
- Early childhood(1-5): toddlers (1-3yr) + preschoolers (4-5 yr)
- Middle childhood: 5-12 yr // “tweens” 8-12yr
- Adolescents: early (12-15 yr) + Late (15-19yr)
- Emerging adults (19-25) and beyond
- <2 media time is limited
- 2-4: big increase, playing digital games, more content available because of their
cognitive development
,Most of the screen time is spent on mobile phones.
Its a mobile world for kids, tweens and teens: “It's a mobile world so these kids live on
mobile platforms. I mean if you look at the numbers, it's clear that you have this clear
transformation of teens and tweens' lives through digital and mobile platforms.” - James
Steyer, CSM
Most headlines covering media use of teens are extreme and unnuanced
Thinking about the role of media and tech: THEN (chapter 3 plugged in)
Blast from the past
- Hypodermic Needle Perspective → classic view on how we as a group of
media users are affected. During the heyday of motion pictures scholars
assumed that media effects were:
- Immediate
- Direct
- And the same from everyone
Payne Fund Studies: interest in youth + media effects (from 1929 - 1933) →
movies were becoming extremely popular also under minors. Critiques and
assumptions that young people were badly influenced by these movies. This is
what the studies are based on. They observed quite strong influences. Biggest
study on the influence of motion picture. niet meer totaal relevant nu.
Thinking about the role of media and tech: NOW (Contemporary Media Effects Theories)
,→ opposite of hypodermic needle → we are not all the samen influenced by
media content.
dispositional = personality, interest differences
→ model also explains what we are selecting and how we are reacting to it.
response → during media consumption
media effect → after media consumption
Individual differences -> child
Social context -> context
Media use / content -> content
The Three C’s (Practioners
In practice: should I let my child play the app…?
, - Content: carefully assess app content, is it educational, age appropriate?
- Context: will you and your child use the app together?
- Child: How old is your child? Does your child have attention problems?
Screentime: what about it?
Parental concerts: how much screen time is too much?
Screen Time will not be a main focus of this course
Research on screen time:
- No/limited association between screen time and negative outcomes (baby
TV/Einstein)
- But, there is some evidence for a positive influence of educational TV:
- Cognitive and emotional development
- And, research questions have changed
- Przybylski et al. found “modest positive relations” when kids used devices and/or
watched tv for up to two hours a day.
- Moderate screen time?
Week 2: developmental psychology. from infancy to adolesence
How can you design content that appeals to your target group?
→ understanding media preferences
→ differential susceptibility to media effects model (DSMM)
→ how development predicts media use
Key starting point to understand media preferences
→ Moderate Discrepancy → content is only appealing when content is not too
easy but also not too difficult → media content is appealing when it is moderate
discrepant for the stage of cognitive development you are at now
Like/Dislike?
you @ 2 yrs
you @ 4 yrs
you @ 12 yrs
Week 1: Intro Youth and Media
All places children are in are digitized:
- Home
- School
- Healthcare
- Media
- Toys
Kids and youth entertainment landscape is changing radiply:
- google home ad
- Media for kids (netflix, youtube for kids)
- Tech toys
- Social media platforms for children (Instagram for kids got a lot of critique)
Kids and youth education is changing rapidly
- Ipads op school → ‘Steve JobsSchools’ → failed to catch on
- Covid → forced to bring the classroom home through the internet
Kids and youth healthcare is changing rapidly
- VR tijdens bloedprikken voor afleiding
How much media do youth consume?
Media and tech audience segmentation or which youth do you mean?
- Infants < 1 yr
- Early childhood(1-5): toddlers (1-3yr) + preschoolers (4-5 yr)
- Middle childhood: 5-12 yr // “tweens” 8-12yr
- Adolescents: early (12-15 yr) + Late (15-19yr)
- Emerging adults (19-25) and beyond
- <2 media time is limited
- 2-4: big increase, playing digital games, more content available because of their
cognitive development
,Most of the screen time is spent on mobile phones.
Its a mobile world for kids, tweens and teens: “It's a mobile world so these kids live on
mobile platforms. I mean if you look at the numbers, it's clear that you have this clear
transformation of teens and tweens' lives through digital and mobile platforms.” - James
Steyer, CSM
Most headlines covering media use of teens are extreme and unnuanced
Thinking about the role of media and tech: THEN (chapter 3 plugged in)
Blast from the past
- Hypodermic Needle Perspective → classic view on how we as a group of
media users are affected. During the heyday of motion pictures scholars
assumed that media effects were:
- Immediate
- Direct
- And the same from everyone
Payne Fund Studies: interest in youth + media effects (from 1929 - 1933) →
movies were becoming extremely popular also under minors. Critiques and
assumptions that young people were badly influenced by these movies. This is
what the studies are based on. They observed quite strong influences. Biggest
study on the influence of motion picture. niet meer totaal relevant nu.
Thinking about the role of media and tech: NOW (Contemporary Media Effects Theories)
,→ opposite of hypodermic needle → we are not all the samen influenced by
media content.
dispositional = personality, interest differences
→ model also explains what we are selecting and how we are reacting to it.
response → during media consumption
media effect → after media consumption
Individual differences -> child
Social context -> context
Media use / content -> content
The Three C’s (Practioners
In practice: should I let my child play the app…?
, - Content: carefully assess app content, is it educational, age appropriate?
- Context: will you and your child use the app together?
- Child: How old is your child? Does your child have attention problems?
Screentime: what about it?
Parental concerts: how much screen time is too much?
Screen Time will not be a main focus of this course
Research on screen time:
- No/limited association between screen time and negative outcomes (baby
TV/Einstein)
- But, there is some evidence for a positive influence of educational TV:
- Cognitive and emotional development
- And, research questions have changed
- Przybylski et al. found “modest positive relations” when kids used devices and/or
watched tv for up to two hours a day.
- Moderate screen time?
Week 2: developmental psychology. from infancy to adolesence
How can you design content that appeals to your target group?
→ understanding media preferences
→ differential susceptibility to media effects model (DSMM)
→ how development predicts media use
Key starting point to understand media preferences
→ Moderate Discrepancy → content is only appealing when content is not too
easy but also not too difficult → media content is appealing when it is moderate
discrepant for the stage of cognitive development you are at now
Like/Dislike?
you @ 2 yrs
you @ 4 yrs
you @ 12 yrs
