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CE9 week 1- Case Pepsi Cola

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Uitwerking van CE9 week 1- Case Pepsi Cola. Telt mee als T1, voorwaarde voor de eindtoets T2. Vragen die worden behandeld zijn de confrontatiematrix, swot analyse, optiekeuze, bcg matrix.

Institution
Hogeschool Van Amsterdam (HvA)
Module
CE9

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Strategische Marketing Planning

Pepsi Cola
Casus week 1 CE9




Anniek Bond
Kevin Sier
Kelly Schilder
Lynn Buitendam

16 november 2023

CE4D1
M. Roeland


Hogeschool van Amsterdam


1

, Inhoudsopgave


Casus 1: Strategische Marketingplanning CE9........................................................................4
Vraag 1)..............................................................................................................................4
Vraag 2)..............................................................................................................................4
Vraag 3)..............................................................................................................................6
Vraag 4)..............................................................................................................................7
Vraag 5)..............................................................................................................................8
Vraag 6a) ...........................................................................................................................9
Vraag 6b)............................................................................................................................9
Vraag 7)............................................................................................................................10
Vraag 8a)..........................................................................................................................10
Vraag 8b)..........................................................................................................................10
Vraag 9)............................................................................................................................10




2
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Karel Jan Alsem Strategische marketingplanning
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Institution
Hogeschool van Amsterdam (HvA)
Study
Commerciële Economie: Digital Marketing
Module
CE9
All documents for this subject (7)

Document information

Uploaded on
December 20, 2023
Number of pages
15
Written in
2023/2024
Type
CASE
Professor(s)
Menno roeland
Grade
7-8

Subjects

  • digital marketing
  • commerciele economie
  • vijfkrachtenmodel porter
  • portfolio analyse
  • confrontatiematrix
  • swot
  • centrale probleem
  • kans probleemvelden
  • strategische opties
  • boston consulting group benadering

More courses for Hogeschool van Amsterdam (HvA) > Commerciële Economie: Digital Marketing

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  • Scriptie commerciele economie voorbeeld
  • Ce9 casus
  • Consumentengedrag
  • Project 9 marketingconsultant
  • Project 9 marketingconsultant
  • Algemene economie
  • Ce 4: interne bedrijfsanalyse/ bedrijfseconomie
  • Ce10 market insights
  • Ce8 international marketing strategy
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