A301 Exam 2 2023/2024 with 100% correct answers

organic search - correct answer advertisements placed on search results that appear in response to user queries, excluding advertisements paid search - correct answer advertisements places on search results pages through google AdWords Search Engine Marketing (SEM) - correct answer gaining website visits & visibility through search activity Search Engine Optimization (SEO) - correct answer creating & managing website & associated content to increase the likelihood that search engines will rank that site as relevant to specific queries Search intent - correct answer why people conduct a specific search Informational - correct answer seeking info on specific question/topic Navigational - correct answer trying find a specific website Transactional - correct answer searching with intent to purchase Commercial investigation - correct answer pre-purchase research Headline - correct answer up to 25 characters including spaces in standard ad; 2 fields of 35 characters each (including spaces) in Expanded Text Ad Display URL - correct answer 35 characters including spaces Ad Extension