Neil Patel 40068068 Unit 10 M1
Market Research Marketing Situation Example
Method
Surveys When conducting market research, Surveys Giving surveys to customers is
are a strong marketing research tool which one of the many way in which a
discovers opinions and attitudes about your business can conduct market
main target in which you are attempting to research and find out important
find out. It can be very much to the exact information on how the
point you want it to as you have full control customers feel they as a
of the questions too. The cost of surveys business are performing and it
are fairly cheap according to the amount of also gives them an indication
people wished to cater for. The larger the on any aspect they may be
survey is, the more reliable and accurate lacking. For example, the
the results will therefore be, however going survey may offer the customers
overboard with the questions could be a to give their opinion on the
downside of it as the people answering it customer service, if they rate
may feel frustrated at the fact that it’s the hotel to have poor customer
lengthy or you may be repeating a question service and find that the answer
but wording it slightly differently. for this is quite frequent, they
can follow up by having a
training course on how to
improve this matter as soon as
possible.
Focus Groups For this method of market research, it Having Focus groups for
usually requires a moderator that asks a Pinewood Hotel can benefit
series of topics and questions to start up a them highly because it means
discussion among a group of selected they are able to have a more
attendees. For example, if the hotel would open discussion about their
use this type of researching method in current stature in the
order to find out how they’ve been doing in competition with rivals but it
their previous time frame,statistics as well also is a time where they can
as feedback is presented in this moment in reflect on sales figures and any
time. Businesses also use focus groups methods they feel can be a way
before they develop their products or even of retaining their customers but
services, they show the existing also finding a way of luring
products/services to consumers in order to customers in order to utilise the
learn when their opinions on these are and services of Pinewood Hotels,
expect constructive feedback on this, which therefore giving themselves the
helps them know what to improve about the upper hand against rivals
upcoming product. nearby. Taking feedback as well
Market Research Marketing Situation Example
Method
Surveys When conducting market research, Surveys Giving surveys to customers is
are a strong marketing research tool which one of the many way in which a
discovers opinions and attitudes about your business can conduct market
main target in which you are attempting to research and find out important
find out. It can be very much to the exact information on how the
point you want it to as you have full control customers feel they as a
of the questions too. The cost of surveys business are performing and it
are fairly cheap according to the amount of also gives them an indication
people wished to cater for. The larger the on any aspect they may be
survey is, the more reliable and accurate lacking. For example, the
the results will therefore be, however going survey may offer the customers
overboard with the questions could be a to give their opinion on the
downside of it as the people answering it customer service, if they rate
may feel frustrated at the fact that it’s the hotel to have poor customer
lengthy or you may be repeating a question service and find that the answer
but wording it slightly differently. for this is quite frequent, they
can follow up by having a
training course on how to
improve this matter as soon as
possible.
Focus Groups For this method of market research, it Having Focus groups for
usually requires a moderator that asks a Pinewood Hotel can benefit
series of topics and questions to start up a them highly because it means
discussion among a group of selected they are able to have a more
attendees. For example, if the hotel would open discussion about their
use this type of researching method in current stature in the
order to find out how they’ve been doing in competition with rivals but it
their previous time frame,statistics as well also is a time where they can
as feedback is presented in this moment in reflect on sales figures and any
time. Businesses also use focus groups methods they feel can be a way
before they develop their products or even of retaining their customers but
services, they show the existing also finding a way of luring
products/services to consumers in order to customers in order to utilise the
learn when their opinions on these are and services of Pinewood Hotels,
expect constructive feedback on this, which therefore giving themselves the
helps them know what to improve about the upper hand against rivals
upcoming product. nearby. Taking feedback as well
