,Communication Research: Asking Questions, Finding Answers, 5e (Keyton)
Chapter 1 Introduction to Communication Research
1) Communication research from the social science perspective
A) is the discovery of answers to questions through the application of scientific and systematic
procedures.
B) uses quantitative and qualitative methods.
C) is based on the assumption that research can uncover patterns.
D) is empirical.
E) all of the above.
Answer: E
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2) Communication researchers
A) may use quantitative or qualitative methods.
B) may use research questions or hypotheses.
C) publish their studies in academic journals and scholarly books.
D) collect data for their investigations.
E) all of the above.
Answer: E
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1
Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
,Match the following descriptions with the 12 characteristics of science:
A) Conducting the same or similar study in different settings and with different participants
B) Available to anyone; not proprietary research
C) Expected to occur; researchers use standard procedures and techniques to help minimize it
D) Based on data
E) Extending findings to similar situations or similar people
F) Requirement of researcher to minimize personal bias
G) Necessary to demonstrate that the proposition is true
H) Researchers do not rely on what appears to be obvious
I) Findings from one study lead to more questions for the next study
J) Identifying and capturing the phenomenon
K) Publishing results provides an opportunity for researchers to improve their procedures
L) Can be investigated
3) Replicable
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4) Explore all possible explanations
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5) Heuristic
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6) Possibility of error
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7) Objectivity
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8) Public record
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9) Evidence
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10) Skepticism
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11) Testable
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12) Measurement and observation
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13) Generalizability
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2
Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
, 14) Self-correcting
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Answers: 3) A 4) G 5) I 6) C 7) F 8) B 9) D 10) H 11) L 12) J 13) E 14) K
Match the following descriptions with the type of questions researchers investigate:
A) Examine the aesthetic or normative features of communication
B) Provide definitions for phenomena
C) Examine courses of action for their effectiveness
D) Examine if and how two phenomena are related
15) Questions of definition
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16) Questions of relationships
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17) Questions of policy
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18) Questions of value
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Answers: 15) B 16) D 17) C 18) A
19) A theory is a related set of ideas that explains how or why something occurs or happens.
Answer: TRUE
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20) A research question is preferred over a hypothesis if the researcher cannot formulate a
tentative proposition after reviewing the existing literature.
Answer: TRUE
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21) The substantive content of the research question or hypothesis drives the selection of the
method.
Answer: TRUE
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3
Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
Chapter 1 Introduction to Communication Research
1) Communication research from the social science perspective
A) is the discovery of answers to questions through the application of scientific and systematic
procedures.
B) uses quantitative and qualitative methods.
C) is based on the assumption that research can uncover patterns.
D) is empirical.
E) all of the above.
Answer: E
Accessibility: Keyboard Navigation
2) Communication researchers
A) may use quantitative or qualitative methods.
B) may use research questions or hypotheses.
C) publish their studies in academic journals and scholarly books.
D) collect data for their investigations.
E) all of the above.
Answer: E
Accessibility: Keyboard Navigation
1
Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
,Match the following descriptions with the 12 characteristics of science:
A) Conducting the same or similar study in different settings and with different participants
B) Available to anyone; not proprietary research
C) Expected to occur; researchers use standard procedures and techniques to help minimize it
D) Based on data
E) Extending findings to similar situations or similar people
F) Requirement of researcher to minimize personal bias
G) Necessary to demonstrate that the proposition is true
H) Researchers do not rely on what appears to be obvious
I) Findings from one study lead to more questions for the next study
J) Identifying and capturing the phenomenon
K) Publishing results provides an opportunity for researchers to improve their procedures
L) Can be investigated
3) Replicable
Accessibility: Keyboard Navigation
4) Explore all possible explanations
Accessibility: Keyboard Navigation
5) Heuristic
Accessibility: Keyboard Navigation
6) Possibility of error
Accessibility: Keyboard Navigation
7) Objectivity
Accessibility: Keyboard Navigation
8) Public record
Accessibility: Keyboard Navigation
9) Evidence
Accessibility: Keyboard Navigation
10) Skepticism
Accessibility: Keyboard Navigation
11) Testable
Accessibility: Keyboard Navigation
12) Measurement and observation
Accessibility: Keyboard Navigation
13) Generalizability
Accessibility: Keyboard Navigation
2
Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
, 14) Self-correcting
Accessibility: Keyboard Navigation
Answers: 3) A 4) G 5) I 6) C 7) F 8) B 9) D 10) H 11) L 12) J 13) E 14) K
Match the following descriptions with the type of questions researchers investigate:
A) Examine the aesthetic or normative features of communication
B) Provide definitions for phenomena
C) Examine courses of action for their effectiveness
D) Examine if and how two phenomena are related
15) Questions of definition
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16) Questions of relationships
Accessibility: Keyboard Navigation
17) Questions of policy
Accessibility: Keyboard Navigation
18) Questions of value
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Answers: 15) B 16) D 17) C 18) A
19) A theory is a related set of ideas that explains how or why something occurs or happens.
Answer: TRUE
Accessibility: Keyboard Navigation
20) A research question is preferred over a hypothesis if the researcher cannot formulate a
tentative proposition after reviewing the existing literature.
Answer: TRUE
Accessibility: Keyboard Navigation
21) The substantive content of the research question or hypothesis drives the selection of the
method.
Answer: TRUE
Accessibility: Keyboard Navigation
3
Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior
written consent of McGraw-Hill Education.
