Unit 9 P2, M1, D1
Creative product promotion
In this assignment I am going to explain the role pf promotion within the marketing mix for
iPhone 6.
The marketing mix
The marketing mix is the method organisations use to promote their brand or products into
the market. These marketing mix include; price, place, promotion and product. They are vital
to the organisations success when combined perfectly as they bring the best results.
Apple marketing objective
To enlarge their market
Enhance their product image
Increase the market share
Create new markets
Become and maintain the market leader
Product
The iPhone advert features several things that
support the product itself. These images show
what’s new and what has been introduced
The products slogan is “what has changed is everything” this was
because there was a big transformation that had happened from
the previous version the iPhone 5s to the iPhone 6. Some of the
products features include the bigger screen, better camera with
low light images
The second picture shows one key selling point that
they have introduced, a bigger screen that was craved
by most of their current consumers. The new devices
will be the first in apple history to have bigger screens.
This is a big step in attracting new consumers as they
have something to offer compared to what most of
their competitors have.
With the low light images Apple has added something
it calls ‘Focus Pixels’ to the camera to help with
speedy focussing. This help the phone focus on certain objects in the picture whether it’s in
1
Creative product promotion
In this assignment I am going to explain the role pf promotion within the marketing mix for
iPhone 6.
The marketing mix
The marketing mix is the method organisations use to promote their brand or products into
the market. These marketing mix include; price, place, promotion and product. They are vital
to the organisations success when combined perfectly as they bring the best results.
Apple marketing objective
To enlarge their market
Enhance their product image
Increase the market share
Create new markets
Become and maintain the market leader
Product
The iPhone advert features several things that
support the product itself. These images show
what’s new and what has been introduced
The products slogan is “what has changed is everything” this was
because there was a big transformation that had happened from
the previous version the iPhone 5s to the iPhone 6. Some of the
products features include the bigger screen, better camera with
low light images
The second picture shows one key selling point that
they have introduced, a bigger screen that was craved
by most of their current consumers. The new devices
will be the first in apple history to have bigger screens.
This is a big step in attracting new consumers as they
have something to offer compared to what most of
their competitors have.
With the low light images Apple has added something
it calls ‘Focus Pixels’ to the camera to help with
speedy focussing. This help the phone focus on certain objects in the picture whether it’s in
1
