BA in Business Studies
Report on:
<Global Strategic Management>
Title:
< Business Strategy of Marks and Spencer>
Date of submission: 05/07/2022
, Global Business Strategy
Executive Summary
The report focuses on the existing strategy of Marks and Spencer with pros and cons. The
PESTLE and Porters’ five force analyses are exemplified as the external environment factors.
PESTLE Analysis refers to the external environment analysis that scans the macro business
factors. Porter’s five forces analysis focuses on the five competitive forces that affect the entire
business operations of the company. The report sheds light on the SWOT analysis as the internal
analysis. The recommendations are discussed for developing the existing strategies of M&S with
strategic issues. Marks and Spencer need to focus on the development of the existing strategies
by reducing the online product prices and automating the warehouse and inventory operations.
Page 2 of 25
, Global Business Strategy
Table of Contents
< Business Strategy of Marks and Spencer>...................................................................................1
1. Introduction..................................................................................................................................5
2. Discussions and analysis..............................................................................................................6
2.1 Current strategy of Marks and Spencer.................................................................................6
2.1.1 High-quality and great-value products of its own-brand................................................6
2.1.2 Affordable ‘Remarksable’ range of food........................................................................6
2.1.3 Presence in global...........................................................................................................6
2.1.4 Strategy for Promotion....................................................................................................7
2.1.5 Competitive strategy.......................................................................................................7
2.2 Internal analysis of Marks and Spencer.................................................................................8
2.2.1 SWOT Analysis..............................................................................................................8
2.3 External analysis..................................................................................................................11
2.3.1 PESTLE........................................................................................................................11
2.3.2 Porter's five forces........................................................................................................14
3. Pros and Cons of the existing business strategy of Marks and Spencer....................................17
3.1 Improvement of the existing strategies................................................................................19
3.2 Different contemporary strategic issues...............................................................................19
4. Conclusion.................................................................................................................................23
5. References..................................................................................................................................24
Books and Journals....................................................................................................................24
Page 3 of 25
Report on:
<Global Strategic Management>
Title:
< Business Strategy of Marks and Spencer>
Date of submission: 05/07/2022
, Global Business Strategy
Executive Summary
The report focuses on the existing strategy of Marks and Spencer with pros and cons. The
PESTLE and Porters’ five force analyses are exemplified as the external environment factors.
PESTLE Analysis refers to the external environment analysis that scans the macro business
factors. Porter’s five forces analysis focuses on the five competitive forces that affect the entire
business operations of the company. The report sheds light on the SWOT analysis as the internal
analysis. The recommendations are discussed for developing the existing strategies of M&S with
strategic issues. Marks and Spencer need to focus on the development of the existing strategies
by reducing the online product prices and automating the warehouse and inventory operations.
Page 2 of 25
, Global Business Strategy
Table of Contents
< Business Strategy of Marks and Spencer>...................................................................................1
1. Introduction..................................................................................................................................5
2. Discussions and analysis..............................................................................................................6
2.1 Current strategy of Marks and Spencer.................................................................................6
2.1.1 High-quality and great-value products of its own-brand................................................6
2.1.2 Affordable ‘Remarksable’ range of food........................................................................6
2.1.3 Presence in global...........................................................................................................6
2.1.4 Strategy for Promotion....................................................................................................7
2.1.5 Competitive strategy.......................................................................................................7
2.2 Internal analysis of Marks and Spencer.................................................................................8
2.2.1 SWOT Analysis..............................................................................................................8
2.3 External analysis..................................................................................................................11
2.3.1 PESTLE........................................................................................................................11
2.3.2 Porter's five forces........................................................................................................14
3. Pros and Cons of the existing business strategy of Marks and Spencer....................................17
3.1 Improvement of the existing strategies................................................................................19
3.2 Different contemporary strategic issues...............................................................................19
4. Conclusion.................................................................................................................................23
5. References..................................................................................................................................24
Books and Journals....................................................................................................................24
Page 3 of 25
