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Case

Customer Relationship Management Activity for MKT 5376

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Uploaded on
05-11-2023
Written in
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This document focuses on CRM and the role of companies like Salesforce in CRM. It also provides an example of Netflix's customer-centric approach to delighting its customers through personalized content recommendations and continuous customer feedback.

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Texas Tech University
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Institution
Texas Tech University
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Document information

Uploaded on
November 5, 2023
Number of pages
2
Written in
2023/2024
Type
Case
Professor(s)
Debra laverie
Grade
A+

Subjects

  • consumer behavior
  • research
  • marketing
  • ttu
  • customer relationship
  • management
  • activity
  • mkt 5376
  • crm
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