100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached 4.2 TrustPilot
logo-home
Lecture notes

Exam Preparation Research Design and Data Analysis in Communication

Rating
-
Sold
1
Pages
27
Uploaded on
01-11-2023
Written in
2023/2024

With this document I prepared for the exam "Research Design and Data Analysis in Communication" of the Master's Communication and Information Science - Global Communication & Diversity at the Radboud University. The preparation document includes all necessary information for the exam - as discussed in class. We covered repeated-measures design, regression, and factor analysis in depth. The document includes SPSS outputs, how to interpret them, and correct reporting of the results.

Show more Read less
Institution
Module










Whoops! We can’t load your doc right now. Try again or contact support.

Written for

Institution
Study
Module

Document information

Uploaded on
November 1, 2023
Number of pages
27
Written in
2023/2024
Type
Lecture notes
Professor(s)
Dr laura speed
Contains
All classes

Subjects

Content preview

Lecture 2: Repeated-measures ANOVA (Analysis of variance – within subject)
- Design where subjects are submitted to repeated measurements
o Subjects are tested more than once, e.g., at t1, t2, and t3
OR
o Subjects are submitted to more than one treatment at once, for example
multiple experimental conditions
- Benefits
o Allows for reduction of variation between subjects and zooms in on the effect
of the treatment within subjects (i.e., within subject variation)
▪ Every participant brings their own noise
o Need fewer participants to test an effect (because you eliminate between-
subject variation)
→ gives you more statistical power

Between vs within subject design
- Between: the larger the variation within groups, the smaller the chance of a
difference between groups
- Within: variation within a group is unimportant: only variation within subjects is
important
o Only look at how participants vary between each condition

Disadvantages
- Carry-over effect
o Treatment at t1 has an effect on t2, e.g., pill given at t1 has not worn off
o Solution: enlarge interval between t1 & t2
- Test- or learning-effect
o Test results are influenced (positively/negatively) by testing itself and not by
treatment
▪ Participants get better at doing tests over time / getting sick of doing
same test over and over → get worse
o Solution:
▪ Randomize the tests (counterbalancing); randomize order of stimuli
▪ Add a control group

Methodological issues
- History: External occurrence between t1 and t2
- Maturation: people change over time
- Solution to both: control group
- Participants become aware of the manipulation
o May respond in ways that are less natural/how they think you want them to
answer
o Solution: add filler stimuli to distract them & hide manipulation from
participants

Repeated-measures: Basic Idea
- Compares 2 types of variation to test the equality of means → are the means in
different conditions equal?
- Comparison is based on ratio of variations

1

, - If the treatment variation is significantly larger than the random variation, then at
least one mean deviates from another mean
- Measures of variance are obtained by breaking down the total variance
o Only interested in variation within participants
1) Variation due to treatment: SSM
2) Random variation (random noise, e.g., distraction, tiredness): SSR

Assumptions
1) Normality
o Dependent variable(s) is/are normally distributed
o ANOVA is robust to violations
2) Homogeneity of variances (sphericity)
o Whether variance of difference between conditions is equal/ DVs have equal
variance in each condition
o ANOVA is robust to violations if n’s are equal
3) Residuals are random & independent
o Individual difference should not interact with treatment error
o Treatment effect is independent of individual differences

What if assumptions are violated?
- Most important assumption is equality of variances (sphericity); there are three tests
1) Mauchly’s test of sphericity (within variance, more than 2 levels)
o Variance of different conditions is equal
o If you only have two factors, ignore this
o Based on this test, one can conclude whether a within-subject test is
allowed (sphericity assumed)
o If violated (i.e., test is significant)→ alternative F-ratios need to be used
▪ P-values by Huyhn-Feldt, if epsilon >.75
▪ P-values by Greenhouse-Geisser, if epsilon is <.75
▪ Use multivariate tests, if sphericity is not relevant (when more than 1
DV)
2) Box’s M test (when there is more than 1 dependent variable) → not relevant for
us (only relevant when mixed design with more than one DV)
o Tests whether DVs are related to each other & different groups → want the
DV to be related in the same way in different groups
o Disadvantages → test is sensitive to violations of normality & sample size
(only nec. when 2 or more DVs)
o Ignore results of this if n is equal across groups
3) Levene’s test of equality of error variance (when there is a between subject
variable → mixed design)
o Tests equal variances across groups/error between groups should be equal
o If significant → cannot assume that variation is due to experimental design
but could be due to too much variance between groups in general → use
Dunnett’s T3, otherwise e.g., Tukey (or okay if n is qual across groups)
▪ Need to report whether it was sign. and which test you used instead
➔ mixed design: Mauchly’s and Levene’s test
➔ within design: only Mauchly’s test


2

, Output interpretation example 1 – one within subject factor
- Variable view: one column per condition, e.g., four lists that people read → four
columns

→ gives idea of what might be found in the data




▪ significant → assumption
of sphericity not met
▪ Check Epsilon value < .75
→ use F-ratio by
Greenhouse-Geisser


▪ G-G reporting: (F(1.55,
13.94) = 69.31, p < .001,
np2 = .855) → don’t forget
effect size
▪ Alternative F-ratio does
not influence what is
found
▪ This table is more
important than the
Multivariate Test table
because there is only on
DV

- Conclusion: at least one list has deviant mean percentage compared to other means
▪ table shows whether DV
can be described with
linear, quadratic, or cubic
function
▪ In this case: both linear &
cubic can describe data

▪ Only important if repeated measures are
actually repeated measured in time, or there is
an equal difference between levels



▪ shows variation in data
between participants
▪ Conclusion: participants
differ a lot → large
individual variation (error)

3
£6.24
Get access to the full document:

100% satisfaction guarantee
Immediately available after payment
Both online and in PDF
No strings attached

Get to know the seller
Seller avatar
ninavanloosen

Get to know the seller

Seller avatar
ninavanloosen Radboud Universiteit Nijmegen
Follow You need to be logged in order to follow users or courses
Sold
3
Member since
2 year
Number of followers
0
Documents
2
Last sold
4 months ago

0.0

0 reviews

5
0
4
0
3
0
2
0
1
0

Recently viewed by you

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their exams and reviewed by others who've used these revision notes.

Didn't get what you expected? Choose another document

No problem! You can straightaway pick a different document that better suits what you're after.

Pay as you like, start learning straight away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and smashed it. It really can be that simple.”

Alisha Student

Frequently asked questions