Bas 282 Exam #2 2023 with 100% correct answers

Which of the following is best defined as a product's ability to satisfy a customer's needs or requirements? - correct answer Quality The scientific method is important in marketing research because it - correct answer uses observations to develop hypotheses and then test them. What are the steps of the adoption process used by consumers when faced with a new concept? - correct answer awareness, interest, evaluation, trial, decision, confirmation Retailers create holiday-themed displays and promotions to stimulate consumer purchases during gift-giving holidays like Christmas and Mother's Day. Such marketers recognize that - correct answer characteristics of the purchase situation influence consumer behavior Which type of brand is created by producers? - correct answer manufacturer brands Eva, a marketing researcher, wants to do in-depth research on business customers' experiences with the company's products. She is most likely to get what she wants if she uses - correct answer a personal interview. Which of the following do new-task buying, modified rebuys, and straight rebuys have in common? - correct answer the ability to meet needs Just-in-time-delivery is important for customers because - correct answer storing too much inventory is expensive. An attitude is - correct answer a person's point of view toward something.