Exam (elaborations)
Test Bank For Basic Marketing Research 8th Edition by Tom
- Module
- Marketing - Test Bank
- Institution
- Marketing - Test Bank
1. A famous case in the 1980s involved Coca-Cola introducing New Coke after much research. The failure of New Coke was largely due to: a. A narrow conception of the research. b. Uneven caliber of researchers. c. Poor problem definition. d. Late and occasional erroneous findings. e. Personality ...
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