Christopher Walsh
Basics of Social Research
Third Canadian Edition
W. Lawrence Neuman
University of Wisconsin-Whitewater
Karen Robson
York University
Toronto
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, CONTENTS
Chapter 1 Doing Social Research
Chapter 2 Theory and Social Research
Chapter 3 Ethics in Social Research
Chapter 4 Reviewing the Scholarly Literature and Planning a Study
Chapter 5 Designing a Study
Chapter 6 Qualitative and Quantitative Measurement
Chapter 7 Qualitative and Quantitative Sampling
Chapter 8 Survey Research
Chapter 9 Experimental Research
Chapter 10 Nonreactive Quantitative Research and Secondary Analysis
Chapter 11 Analysis of Quantitative Data
Chapter 12 Qualitative Interviewing
Chapter 13 Field Research
Chapter 14 Nonreactive Qualitative Research
Chapter 15 Analysis of Qualitative Data
Chapter 16 Combining Methods in Social Science Research
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, Neuman, Robson Basics of Social Research
Test Item File
Chapter 1 Doing Social Research
1) Describe the following types of errors: premature closure, overgeneralization, and selective
observation.
Answer:
• These are all errors of personal experience.
• Premature closure—error that is made when a person feels she or he has the answers and
does not need to listen, seek information, or raise questions any longer.
• Overgeneralization—error that is made when some evidence supports a belief, but a
person falsely assumes that it applies to many other situations as well.
• Selective observation—error that is made when a person takes notice of certain people or
events based on past experience or attitudes.
Diff: 4 Type: ES Page Ref: 6
Learning Objective: 2. Identify and define the six sources of knowledge.
Skill: 02. Recognizes differences between science and non-scientific approaches to knowledge
2) Briefly describe each of the steps involved in conducting a research project. Discuss how
“fixed” the steps are and the implications of this for a person undertaking research.
Answer:
• The steps are: select topic focus question design study collect data analyze
data interpret data inform others
• The steps are not “fixed”; in practice, you rarely complete one step totally before moving
on to the next one.
• The process is an interactive one in which the steps blend into each other.
• Implications: what you do in a later step may stimulate a reconsideration and slight
adjustment about your thinking in a previous step.
Diff: 5 Type: ES Page Ref: 9–10
Learning Objective: 4. Describe the general steps in the research process.
Skill: 05. Shows an awareness of appropriate research procedures/processes for diverse
situations
3) Explain how you would distinguish a qualitative from a quantitative social research study, and
give examples of each.
Answer:
• A quantitative study collects information in the form of numbers.
• Techniques for quantitative data collection include experiments, surveys, content
analysis, and existing statistics.
• A qualitative study collects information in the form of words, pictures, sounds, visual
images, or objects.
• Techniques for qualitative data collection include qualitative interviews, focus groups,
field research, and historical–comparative research.
Diff: 3 Type: ES Page Ref: 18–20
Learning Objective: 8. Identify the main qualitative and quantitative data collection
approaches.
Skill: 08. Provides concrete examples of abstract theoretical ideas/principles
4) What is the difference between academic and applied social research?
Answer:
• Academic research is research designed to advance fundamental knowledge about the
social world.
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