USAA Acronym List

COB - Correct Answer Close of Business (i.e., NLT 5:00 pm) CoSA - Correct Answer Company or Staff Agency CPA - Correct Answer Cost Per Action CPC - Correct Answer Cost Per Click CPM - Correct Answer Cost Per Thousand CPP - Correct Answer Customer Purchase Path CPT - Correct Answer Campaign Planning Tool CR - Correct Answer Change Request CTA - Correct Answer Call-to-Action CTR - Correct Answer Click-thru Rate DDA - Correct Answer Demand Deposit Account DefCon - Correct Answer Media pickup spreadhseet used between creative and media agency DID - Correct Answer Document Identification Number DKOB - Correct Answer Different Kind of Bank DM - Correct Answer Direct Mail DOW - Correct Answer Direct Commission Officers, Officer Candidates, Warrant Officer Candidates EBO - Correct Answer Enterprise Business Operations EDW - Correct Answer Enterprise Data Warehouse EMOB - Correct Answer Early Month on Books EOD - Correct Answer End of Day