Marketing plan for music event

MARKETING
PLANNING

, Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
1- Overview of the Event.............................................................................................................2
2- Marketing Analysis..................................................................................................................2
3- Marketing mix strategy............................................................................................................5
4- Marketing communication.......................................................................................................7
5- Financial Analysis...................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11