Certified Product Manager - Online Course and Exam - 280 Product Group / AIPMM With Complete Solutions.

Characteristics of a service and example for each - Answer Inseparability - Bank visit Intangibility - University Course Variability - Customer Service Perishability - Airline flight What are Kotler's 4 Market Strategies? - Answer Product, place, price, promotion What are Porter's 5 forces? - Answer Bargaining power of suppliers Bargaining power of customers Threat of new entrants Threat of substitute products = Competitive Rivalry The seven (7) phases of complete product life cycle (AIPMM version) - Answer 1) Conceive 2) Plan 3) Develop 4) Quality 5) Launch 6) Deliver 7) Retire What are the steps of the New Product Development/Acquisition Process? - Answer 1) New Product Development/ Acquisition Commercialization & Manufacturing Operations ------------------------------------------------------ 2) Introduction 3) Growth, Maturity, Decline 4) Withdrawal Product/Market Expansion grid (aka: Ansoff Matrix) - Answer Write a positioning statement - Answer For [target customer] who [statement of the need or opportunity] the [product name] is a [product category] that [statement of key benefit - that is, compelling reason to buy] Unlike [primary competitive alternative] our product [statement of primary differentiation]