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MNG4801 Assignments 2 2023 (ANSWERS)

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MNG4801 Assignments 2 2023 (ANSWERS) QUESTIONS ASKED. Assignment 2 70 Marks Due date: Refer to the MNG4801 module site Message to students: This is your second (2 nd) assignment. Use this assignment as an opportunity to properly engage in the learning material and articles and to learn about strategic management. Studying the theory and learning how to do case studies in this assignment will help you with the examination. So, don’t sell yourself short, start preparing early, do your own work and submit an INDIVIDUAL assignment! Follow these instructions carefully: 1 Please adhere to the page limits provided per question. Students will be penalized if page limits are not adhered to. 2. The declaration template is in Annexure B. Do not forget to complete the declaration of your own work (Question 1 of assignment 2) – or your assignment will not be marked. 3. Do not forget to answer the reflection questions (the last question in each assignment) – or you will lose marks. 4. Follow the instructions in the questions carefully and do not plagiarize as you will be penalized or could get zero and be reported to student disciplinary. Learn more about plagiarism and how to reference on myUnisa. 5. Start your assignment and preparation early: Do not submit the assignment late. 6. Please use full sentences and write in third person and do not use bullet points, lists, tables or figures in the assignment. 7. It is important that you reference all sources in accordance with the Business Management Harvard Referencing Guidelines (available on myUnisa) and that you do not plagiarize. Refer to the topic lessons on myUnisa module site. 8. Please number your assignment answers in the same format as they are asked in this assignment and Do Not to create your own numbering and sub-questions. Background to Assignment 2 (setting the scene): Mr Price’s management team heard that you are doing a postgraduate course in strategic management, and they approach you and request that you offer strategic advice and support to Mr Price on the following tasks (questions). Read the Mr Price case study (Annexure C) and answer the questions that follow. Important: You may NOT contact Mr Price or ANY employee or stakeholder directly or indirectly involved with Mr Price or any other organisation mentioned in the case study – ONLY make use of the case study provided and the prescribed material. You may consult and reference peer-reviewed academic sources. 21 Question 1: DECLARATION 1. Insert the declaration template (Annexure B) here and complete it as part of your assignment. Failure to complete the declaration of your own work will result in a zero (0) mark for the entire assignment. Question 2: 2. Discuss the strategic importance of the macro-environment on an organisation’s situation. As part of your discussion, identify and describe the specific macroenvironmental factors/forces that affected Mr Price. You need to support your discussion by integrating the relevant theory in your discussion with practical examples from the case study. <Your answer should be 1 page> Total: [10] Question 3: 3. Introduce the concepts of “threshold capabilities” and “distinctive capabilities” and discuss how they contributed towards Mr Price’s competitive advantage. You need to support your discussion by integrating the relevant theory in your discussion with practical examples from the case study. <Your answer should be 1 page> Total: [10] Question 4: 4. Identify and critically discuss the business level strategies evident in the four (4) businesses mentioned in the case study, namely: Power Fashion, Mr Price, Studio 88 and Yuppiechef and explain how each of their business level strategies facilitate competitive advantage in their markets. You need to support your discussion by integrating the relevant theory in your discussion with practical examples from the case study. <Your answer should be 3 pages> Total: [24] 22 MNG4801/102/0/2023 Question 5: 5. Identify and critically discuss two corporate growth strategies evident in the Mr Price case study. Conclude your discussion by describing how their strategies contribute to Mr Price becoming "the most valuable retailer in Africa”. You need to support your discussion by integrating the relevant theory in your discussion with practical examples from the case study. In addition to incorporating and referencing theory from your prescribed material into your answer for Question 5, you must locate, incorporate and reference 1 (one) applicable academic article of your choice (published after 2017) from the Unisa library into your discussion. <Your answer should be 2 pages> Total: [16] Question 6: 6. Briefly answer these reflection questions: • If you could redo this assignment again, what would you want to do differently? • Indicate the three most difficult aspects of doing this assignment. <Your answer should be ½ page> Total: [5] Technical requirements: • Table of contents • Short overall introduction to assignment • Structure, academic writing style • Short overall conclusion to the assignment • Technical specifications • In-text references Harvard method • List of references Harvard method Total: [5] TOTAL = [70]

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, Question 2:
2. Discuss the strategic importance of the macro-environment on an organisation’s
situation. As part of your discussion, identify and describe the specific
macroenvironmental factors/forces that affected Mr Price. You need to support your
discussion by integrating the relevant theory in your discussion with practical
examples from the case study.
<Your answer should be 1 page> Total: [10]


The macro-environment plays a crucial role in shaping an organization's situation and
overall strategic decisions. It refers to the external factors and forces that are beyond the
control of the organization but have a significant impact on its operations, performance,
and sustainability. Understanding and analyzing the macro-environmental factors is
essential for organizations to identify opportunities and threats, adapt to changes, and
develop effective strategies.


In the case of Mr Price, a South African retail company, several macroenvironmental
factors influenced its situation:


Economic Factors: Economic conditions have a direct impact on consumer spending and
purchasing power. Mr Price faced challenges due to South Africa's economic fluctuations,
characterized by high unemployment rates and low disposable incomes. These factors
affected consumer demand and their ability to spend on discretionary items, impacting the
company's sales and profitability.


Social and Cultural Factors: Social and cultural factors shape consumer preferences,
lifestyles, and buying behavior. Mr Price adapted to changing social trends, particularly the
rise of value-conscious and fashion-conscious millennials. The company targeted this
segment by offering trendy yet affordable clothing, attracting customers who desired
fashionable products at lower prices.


Technological Factors: Technological advancements significantly influence the retail
industry. Mr Price leveraged technology to enhance its operational efficiency and improve
the customer experience. For example, the company implemented an e-commerce
platform, allowing customers to shop online, browse products, and enjoy the convenience
of home delivery. Embracing technology helped Mr Price stay competitive and meet
evolving customer expectations.


Political and Legal Factors: Political stability and government policies impact businesses.
Mr Price had to navigate regulatory frameworks and comply with labor laws in South

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