Oxford Cambridge and RSA
Friday 24 May 2019 – Morning
GCSE (9–1) Business
J204/01 Business 1: business activity, marketing and people
Time allowed: 1 hour 30 minutes
You may use:
* 7 7 0 4 0 3 2 3 4 6 *
• a calculator
* J 2 0 4 0 1 *
Please write clearly in black ink. Do not write in the barcodes.
Centre number Candidate number
First name(s) �
Last name �
INSTRUCTIONS
• Use black ink.
• Sections A and B: answer all the questions.
• Write your answer to each question in the space provided. Additional paper may be
used if required but you must clearly show your candidate number, centre number and
question number(s).
INFORMATION
• The total mark for this paper is 80.
• The marks for each question are shown in brackets [ ].
• Quality of extended response will be assessed in questions marked with an asterisk (*).
• This document consists of 20 pages.
© OCR 2019 [603/0295/1] OCR is an exempt Charity
DC (KS/TP) 174344/4 Turn over
, 2
Section A
Answer all the questions.
1 Which one of the following is a role of human resources in business?
A Developing new products
B Increasing employee retention
C Maximising revenue
D Offering price reductions
Your answer [1]
2 A fast food restaurant is currently charging a price of 60p for its new healthy snack. The fast
food restaurant intends to increase the price to £2.25 once the healthy snack has become more
popular with customers.
The current price is an example of:
A competitor pricing
B cost-plus pricing
C penetration pricing
D price skimming
Your answer [1]
3 Which one of the following is unlikely to be a characteristic of a successful entrepreneur?
A Being able to create opportunities
B Being confident in new situations
C Being determined to work through problems
D Being uncomfortable with taking risks
Your answer [1]
© OCR 2019
, 3
4 Which of the following is a benefit to a business of advertising on local radio?
A Can target a specific geographical area
B Detailed financial information can be included
C Free samples can be given out with the advertisement
D The product can be seen and demonstrated
Your answer [1]
5 Madame Co is a women’s clothing manufacturer. To identify trends in the market, the firm carries
out a lot of market research.
The cost of the market research for Madame Co in the last year is shown in the table below.
Quarter 1 Quarter 2 Quarter 3 Quarter 4
Cost of
market £1.2 million £0.7 million £1.5 million £0.9 million
research
Madame Co’s average quarterly spend on market research is:
A £1.05 million
B £1.075 million
C £2.15 million
D £4.3 million
Your answer [1]
6 Which of the following is a benefit to an entrepreneur of having limited liability?
A All profits are tax free
B Own possessions are not at risk
C Productivity will fall
D Suppliers are more willing to supply
Your answer [1]
© OCR 2019 Turn over
Friday 24 May 2019 – Morning
GCSE (9–1) Business
J204/01 Business 1: business activity, marketing and people
Time allowed: 1 hour 30 minutes
You may use:
* 7 7 0 4 0 3 2 3 4 6 *
• a calculator
* J 2 0 4 0 1 *
Please write clearly in black ink. Do not write in the barcodes.
Centre number Candidate number
First name(s) �
Last name �
INSTRUCTIONS
• Use black ink.
• Sections A and B: answer all the questions.
• Write your answer to each question in the space provided. Additional paper may be
used if required but you must clearly show your candidate number, centre number and
question number(s).
INFORMATION
• The total mark for this paper is 80.
• The marks for each question are shown in brackets [ ].
• Quality of extended response will be assessed in questions marked with an asterisk (*).
• This document consists of 20 pages.
© OCR 2019 [603/0295/1] OCR is an exempt Charity
DC (KS/TP) 174344/4 Turn over
, 2
Section A
Answer all the questions.
1 Which one of the following is a role of human resources in business?
A Developing new products
B Increasing employee retention
C Maximising revenue
D Offering price reductions
Your answer [1]
2 A fast food restaurant is currently charging a price of 60p for its new healthy snack. The fast
food restaurant intends to increase the price to £2.25 once the healthy snack has become more
popular with customers.
The current price is an example of:
A competitor pricing
B cost-plus pricing
C penetration pricing
D price skimming
Your answer [1]
3 Which one of the following is unlikely to be a characteristic of a successful entrepreneur?
A Being able to create opportunities
B Being confident in new situations
C Being determined to work through problems
D Being uncomfortable with taking risks
Your answer [1]
© OCR 2019
, 3
4 Which of the following is a benefit to a business of advertising on local radio?
A Can target a specific geographical area
B Detailed financial information can be included
C Free samples can be given out with the advertisement
D The product can be seen and demonstrated
Your answer [1]
5 Madame Co is a women’s clothing manufacturer. To identify trends in the market, the firm carries
out a lot of market research.
The cost of the market research for Madame Co in the last year is shown in the table below.
Quarter 1 Quarter 2 Quarter 3 Quarter 4
Cost of
market £1.2 million £0.7 million £1.5 million £0.9 million
research
Madame Co’s average quarterly spend on market research is:
A £1.05 million
B £1.075 million
C £2.15 million
D £4.3 million
Your answer [1]
6 Which of the following is a benefit to an entrepreneur of having limited liability?
A All profits are tax free
B Own possessions are not at risk
C Productivity will fall
D Suppliers are more willing to supply
Your answer [1]
© OCR 2019 Turn over
