Oxford Cambridge and RSA
Monday 09 November 2020 – Afternoon
GCSE (9–1) Business
J204/01 Business 1: business activity, marketing and people
Time allowed: 1 hour 30 minutes
You can use:
* 8 2 6 4 3 6 1 8 9 8 *
• a calculator
* J 2 0 4 0 1 *
Please write clearly in black ink. Do not write in the barcodes.
Centre number Candidate number
First name(s) �
Last name �
INSTRUCTIONS
• Use black ink.
• Write your answer to each question in the space provided. You can use extra paper if
you need to, but you must clearly show your candidate number, the centre number and
the question numbers.
• Answer all the questions.
INFORMATION
• The total mark for this paper is 80.
• The marks for each question are shown in brackets [ ].
• Quality of extended response will be assessed in questions marked with an asterisk (*).
• This document has 20 pages.
ADVICE
• Read each question carefully before you start your answer.
© OCR 2020 [603/0295/1] OCR is an exempt Charity
DC (MS/FC) 191738/4 Turn over
, 2
SECTION A
Answer all the questions.
1 Understanding customer needs is the main purpose of:
A employee retention
B innovation
C market research
D the product lifecycle
Your answer [1]
2 A manufacturer of jam buys a fruit farm.
This is an example of:
A a business partnership
B a vertical takeover
C diversification
D flexible working
Your answer [1]
3 A business may choose to have a flat organisational structure because it:
A gives employees more opportunities for promotion
B lengthens the organisation’s chain of command
C reduces the likelihood of mistakes in vertical communication
D slows down the organisation’s response to changes in the market
Your answer [1]
© OCR 2020
, 3
4 Sailing Clothes Ltd is about to produce a new jumper. The company has collected market research
data on the clothing size of 800 sailing enthusiasts.
Number of sailing enthusiasts
Clothing size
who are this size
XXS 20
XS 25
S 140
M 80
L 130
XL 165
XXL 200
XXXL 40
Which sizes of the sailing jumper does the data suggest Sailing Clothes Ltd should concentrate on
producing?
A L, XL and XXL
B M, L and XL
C S, L and XXL
D S, XL and XXL
Your answer [1]
5 Which of the following types of ownership is most suitable for an established business that needs
to raise a large amount of capital to expand overseas?
A Partnership
B Private limited company
C Public limited company
D Sole trader
Your answer [1]
© OCR 2020 Turn over
Monday 09 November 2020 – Afternoon
GCSE (9–1) Business
J204/01 Business 1: business activity, marketing and people
Time allowed: 1 hour 30 minutes
You can use:
* 8 2 6 4 3 6 1 8 9 8 *
• a calculator
* J 2 0 4 0 1 *
Please write clearly in black ink. Do not write in the barcodes.
Centre number Candidate number
First name(s) �
Last name �
INSTRUCTIONS
• Use black ink.
• Write your answer to each question in the space provided. You can use extra paper if
you need to, but you must clearly show your candidate number, the centre number and
the question numbers.
• Answer all the questions.
INFORMATION
• The total mark for this paper is 80.
• The marks for each question are shown in brackets [ ].
• Quality of extended response will be assessed in questions marked with an asterisk (*).
• This document has 20 pages.
ADVICE
• Read each question carefully before you start your answer.
© OCR 2020 [603/0295/1] OCR is an exempt Charity
DC (MS/FC) 191738/4 Turn over
, 2
SECTION A
Answer all the questions.
1 Understanding customer needs is the main purpose of:
A employee retention
B innovation
C market research
D the product lifecycle
Your answer [1]
2 A manufacturer of jam buys a fruit farm.
This is an example of:
A a business partnership
B a vertical takeover
C diversification
D flexible working
Your answer [1]
3 A business may choose to have a flat organisational structure because it:
A gives employees more opportunities for promotion
B lengthens the organisation’s chain of command
C reduces the likelihood of mistakes in vertical communication
D slows down the organisation’s response to changes in the market
Your answer [1]
© OCR 2020
, 3
4 Sailing Clothes Ltd is about to produce a new jumper. The company has collected market research
data on the clothing size of 800 sailing enthusiasts.
Number of sailing enthusiasts
Clothing size
who are this size
XXS 20
XS 25
S 140
M 80
L 130
XL 165
XXL 200
XXXL 40
Which sizes of the sailing jumper does the data suggest Sailing Clothes Ltd should concentrate on
producing?
A L, XL and XXL
B M, L and XL
C S, L and XXL
D S, XL and XXL
Your answer [1]
5 Which of the following types of ownership is most suitable for an established business that needs
to raise a large amount of capital to expand overseas?
A Partnership
B Private limited company
C Public limited company
D Sole trader
Your answer [1]
© OCR 2020 Turn over
