Unit 31
P2
The policies of different fashion retailers in terms of their retail service offers
Harvey Nichols Sainsbury’s Ideal World Very.com
(Department Store) (Supermarket) (Shopping Channel) (Online Store)
Pricing Policy Harvey Nichols target market is Sainsbury’s is a supermarket and Ideal Worlds main target market is Very has a very wide target market
aimed at people with a higher their clothing range would be aimed at women around 35+ and as they provide products from a
amount of disposable income, they included in their store. Their target they offer their clothes at an wide range of brands with
would have a taste in fashion and market would be people that shop affordable price so people with different prices. They offer brands
would like to buy their products in their stores and would be for lower disposable income can afford from Superdry and Hugo Boss
designer. people with less disposable it. The prices will range and there which would be aimed towards
Harvey Nichols offer a wide range of income as their clothes are more could be items priced more different target markets.
designer’s products that their affordable and on the cheaper side expensive due to the type of The clothes that they sell could be
customers can choose from so as they are not branded. They product. They also offer a range of considered as quite expensive as
therefore their pricing would be would be aimed at mothers and designer’s products at cheaper they are branded but could still be
expensive as their market would would sell things such as multi prices so consumers would be able afforded by people with lower
want higher range products. packs of clothes so that they could to purchase these at a price which disposable income as they would
They would aim at both men and provide a range of cheap clothes would be reasonable. consider them more expensive
women who are working in high paid for their children. They offer their Their price range would be around pieces. The price would range
jobs and there cost could be from clothing from around £5 up to £50 £10 to around £60 for their more from around £10 to up to around
around £30 up to £6000 depending so would be considered very expensive products. £300 as they also offer a range of
on what the product is and who it is affordable from someone who designer products on their website
made by. There products could be does have not much income to for more reasonable prices which
considered as a luxury as a lot of spend. would attract customers with
consumers would not be able to higher disposable income.
afford to shop there.
Opening The opening hours for the store Sainsbury’s would have a set time Ideal world is televised for 16 hours Due to very being an online
would depend on the location and in which they would open and per day and will start at 7am and company it would mean that they
Hours the demand in the store. Their usual close throughout their stores will finish at 10pm. They will show a would be open at all times as the
opening times would be around depending on the location and range of their products on their TV website would run all the time.
10am to 6pm during the weekdays how much demand there is. schedule and not just fashion items. This would be very convenient for
and would be open for a shorter time Weekdays and Saturdays they Their fashion section would be from people who could not make it to
on the weekends. They may open usually open at 7 in the morning to 2 to 5pm every day and would be store opening times and it would
P2
The policies of different fashion retailers in terms of their retail service offers
Harvey Nichols Sainsbury’s Ideal World Very.com
(Department Store) (Supermarket) (Shopping Channel) (Online Store)
Pricing Policy Harvey Nichols target market is Sainsbury’s is a supermarket and Ideal Worlds main target market is Very has a very wide target market
aimed at people with a higher their clothing range would be aimed at women around 35+ and as they provide products from a
amount of disposable income, they included in their store. Their target they offer their clothes at an wide range of brands with
would have a taste in fashion and market would be people that shop affordable price so people with different prices. They offer brands
would like to buy their products in their stores and would be for lower disposable income can afford from Superdry and Hugo Boss
designer. people with less disposable it. The prices will range and there which would be aimed towards
Harvey Nichols offer a wide range of income as their clothes are more could be items priced more different target markets.
designer’s products that their affordable and on the cheaper side expensive due to the type of The clothes that they sell could be
customers can choose from so as they are not branded. They product. They also offer a range of considered as quite expensive as
therefore their pricing would be would be aimed at mothers and designer’s products at cheaper they are branded but could still be
expensive as their market would would sell things such as multi prices so consumers would be able afforded by people with lower
want higher range products. packs of clothes so that they could to purchase these at a price which disposable income as they would
They would aim at both men and provide a range of cheap clothes would be reasonable. consider them more expensive
women who are working in high paid for their children. They offer their Their price range would be around pieces. The price would range
jobs and there cost could be from clothing from around £5 up to £50 £10 to around £60 for their more from around £10 to up to around
around £30 up to £6000 depending so would be considered very expensive products. £300 as they also offer a range of
on what the product is and who it is affordable from someone who designer products on their website
made by. There products could be does have not much income to for more reasonable prices which
considered as a luxury as a lot of spend. would attract customers with
consumers would not be able to higher disposable income.
afford to shop there.
Opening The opening hours for the store Sainsbury’s would have a set time Ideal world is televised for 16 hours Due to very being an online
would depend on the location and in which they would open and per day and will start at 7am and company it would mean that they
Hours the demand in the store. Their usual close throughout their stores will finish at 10pm. They will show a would be open at all times as the
opening times would be around depending on the location and range of their products on their TV website would run all the time.
10am to 6pm during the weekdays how much demand there is. schedule and not just fashion items. This would be very convenient for
and would be open for a shorter time Weekdays and Saturdays they Their fashion section would be from people who could not make it to
on the weekends. They may open usually open at 7 in the morning to 2 to 5pm every day and would be store opening times and it would
