t
en
nm
ro
vi
Write your name here
En
Surname Other names
e
iv
it
et
Centre Number Candidate Number
Pearson Edexcel
mp
co
Level 3 GCE
a
in
Business
ss
ne
si
bu
Advanced
ng
Paper 3: Investigating business in a
ti
ga
competitive environment
ti
18 es
20 nv
Monday 18 June 2018 – Morning Paper Reference
I
Time: 2 hours 9BS0/03
You must have: Total Marks
Insert (enclosed)
Instructions
• Use black ink or ball-point pen.
• centrethe
Fill in boxes at the top of this page with your name,
number and candidate number.
• There are two sections in this question paper.
• Answer all questions.
• – there may
Answer the questions in the spaces provided
be more space than you need.
Information
• The total mark for this paper is 100.
• –Theusemarks for each question are shown in brackets
this as a guide as to how much time to spend on each question.
• You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Checkanswer
Try to every question.
• your answers if you have time at the end.
Turn over
*P52310A0128*
P52310A
©2018 Pearson Education Ltd.
1/1/1/1/1/1/1/1/1
, t
en
nm
ro
vi
En
Answer ALL questions.
e
iv
SECTION A
it
et
mp
Read the following extracts (A to D) before answering Question 1.
co
a Write your answers in the spaces provided.
in
ss
Extract A
ne
si
Maltesers take top spot in UK chocolate market in 2015
bu
ng
52 weeks 52 weeks
ti
ga
Position Brand Manufacturer to 14/09/14 to 13/09/15
ti
revenue in £m revenue in £m
18 es
20 nv
I
1 Maltesers Mars UK Ltd 47.1 49.7
Mondelēz
2 Cadbury’s Dairy Milk (CDM) 53.4 44.6
International
3 Galaxy Mars UK Ltd 33.7 36.6
4 Snickers Mars UK Ltd 33.8 35.0
5 Mars Bar Mars UK Ltd 30.5 29.6
6 M&Ms Mars UK Ltd 21.3 25.1
Mondelēz
7 CDM Buttons 23.4 23.7
International
8 Twix Mars UK Ltd 24.4 22.9
Mondelēz
9 Twirl 20.7 22.5
International
10 Kinder Surprise Ferrero Ltd 19.7 22.0
(Source: © Carnyx Group Ltd 2017)
2
*P52310A0228*
, t
en
nm
ro
vi
En
Extract B
e
iv
Flexible working at Nestlé UK
it
et
mp
Nestlé is a truly multicultural company operating in 197 countries. It has 339 000
co
employees worldwide. Job roles range from engineering, production and technical,
a
to research and development, finance, marketing and purchasing, with some employees
in
working across different departments. 5
ss
ne
Nestlé has introduced a number of measures to help staff achieve the right work-life
si
bu
balance. These measures include allowing people to work flexible hours as opposed to
ng
common start and finish times, working from home and creating a dog friendly office at
ti
Gatwick HQ.
ga
ti
(Source: adapted from © Société des Produits Nestlé S.A. 2004)
18 es
20 nv
Extract C
I
Global dark chocolate market 2015–2019
Global dark chocolate sales are expected to rise from $34.25bn to $51.7bn by 2019 – an
average 9% each year up to 2019 – according to market research company, Technavio.
‘A growing awareness of the health benefits of dark chocolate (improved blood flow,
enhanced cognition and better metabolism) is likely to lead to a considerable rise in 5
consumer demand in the next five years,’ states Technavio’s report.
‘There is also a growing demand for dark chocolate in developing countries, driven by
a rise in incomes and changes in eating habits with growing urbanisation.’
India is the fastest growing chocolate market in the world, partly driven by rising demand
for dark chocolate, such as a dark chocolate version of Nestlé’s Kit Kat Senses. 10
Europe makes up 45% of the global dark chocolate market, followed by 32% in the
Americas, 12% Asia-Pacific and 11% for the rest of the world.
(Source: adapted from © William Reed Business Media Ltd 2017)
*P52310A0328*
3
Turn over
en
nm
ro
vi
Write your name here
En
Surname Other names
e
iv
it
et
Centre Number Candidate Number
Pearson Edexcel
mp
co
Level 3 GCE
a
in
Business
ss
ne
si
bu
Advanced
ng
Paper 3: Investigating business in a
ti
ga
competitive environment
ti
18 es
20 nv
Monday 18 June 2018 – Morning Paper Reference
I
Time: 2 hours 9BS0/03
You must have: Total Marks
Insert (enclosed)
Instructions
• Use black ink or ball-point pen.
• centrethe
Fill in boxes at the top of this page with your name,
number and candidate number.
• There are two sections in this question paper.
• Answer all questions.
• – there may
Answer the questions in the spaces provided
be more space than you need.
Information
• The total mark for this paper is 100.
• –Theusemarks for each question are shown in brackets
this as a guide as to how much time to spend on each question.
• You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Checkanswer
Try to every question.
• your answers if you have time at the end.
Turn over
*P52310A0128*
P52310A
©2018 Pearson Education Ltd.
1/1/1/1/1/1/1/1/1
, t
en
nm
ro
vi
En
Answer ALL questions.
e
iv
SECTION A
it
et
mp
Read the following extracts (A to D) before answering Question 1.
co
a Write your answers in the spaces provided.
in
ss
Extract A
ne
si
Maltesers take top spot in UK chocolate market in 2015
bu
ng
52 weeks 52 weeks
ti
ga
Position Brand Manufacturer to 14/09/14 to 13/09/15
ti
revenue in £m revenue in £m
18 es
20 nv
I
1 Maltesers Mars UK Ltd 47.1 49.7
Mondelēz
2 Cadbury’s Dairy Milk (CDM) 53.4 44.6
International
3 Galaxy Mars UK Ltd 33.7 36.6
4 Snickers Mars UK Ltd 33.8 35.0
5 Mars Bar Mars UK Ltd 30.5 29.6
6 M&Ms Mars UK Ltd 21.3 25.1
Mondelēz
7 CDM Buttons 23.4 23.7
International
8 Twix Mars UK Ltd 24.4 22.9
Mondelēz
9 Twirl 20.7 22.5
International
10 Kinder Surprise Ferrero Ltd 19.7 22.0
(Source: © Carnyx Group Ltd 2017)
2
*P52310A0228*
, t
en
nm
ro
vi
En
Extract B
e
iv
Flexible working at Nestlé UK
it
et
mp
Nestlé is a truly multicultural company operating in 197 countries. It has 339 000
co
employees worldwide. Job roles range from engineering, production and technical,
a
to research and development, finance, marketing and purchasing, with some employees
in
working across different departments. 5
ss
ne
Nestlé has introduced a number of measures to help staff achieve the right work-life
si
bu
balance. These measures include allowing people to work flexible hours as opposed to
ng
common start and finish times, working from home and creating a dog friendly office at
ti
Gatwick HQ.
ga
ti
(Source: adapted from © Société des Produits Nestlé S.A. 2004)
18 es
20 nv
Extract C
I
Global dark chocolate market 2015–2019
Global dark chocolate sales are expected to rise from $34.25bn to $51.7bn by 2019 – an
average 9% each year up to 2019 – according to market research company, Technavio.
‘A growing awareness of the health benefits of dark chocolate (improved blood flow,
enhanced cognition and better metabolism) is likely to lead to a considerable rise in 5
consumer demand in the next five years,’ states Technavio’s report.
‘There is also a growing demand for dark chocolate in developing countries, driven by
a rise in incomes and changes in eating habits with growing urbanisation.’
India is the fastest growing chocolate market in the world, partly driven by rising demand
for dark chocolate, such as a dark chocolate version of Nestlé’s Kit Kat Senses. 10
Europe makes up 45% of the global dark chocolate market, followed by 32% in the
Americas, 12% Asia-Pacific and 11% for the rest of the world.
(Source: adapted from © William Reed Business Media Ltd 2017)
*P52310A0328*
3
Turn over
