Unit 3 - Social media in business Assignment 2 (Distinction)

LEARNER ASSESSMENT SUBMISSION FRONT SHEET


Learner Name


Assessor Name




Unit Unit 3 Social Media


Assignment Title Develop, Plan and Implement the use of social media in business




My Literacy Targets




My Numeracy Targets

,Contents
Business requirements (B2)................................................................................................ 4
Business requirements (B2)................................................................................................ 4
Business aims............................................................................................................. 4
Business aims............................................................................................................. 4
Timescales and responsibilities........................................................................................4
Timescales and responsibilities........................................................................................4
Deciding on sites......................................................................................................... 4
Deciding on sites......................................................................................................... 4
Targets for social media................................................................................................ 5
Targets for social media................................................................................................ 5
Content planning and publishing (B3)....................................................................................6
Content planning and publishing (B3)....................................................................................6
Target audience.......................................................................................................... 6
Target audience.......................................................................................................... 6
Type of content.......................................................................................................... 6
Type of content.......................................................................................................... 6
Keywords.................................................................................................................. 7
Keywords.................................................................................................................. 7
Best time to publish..................................................................................................... 7
Best time to publish..................................................................................................... 7
Publishing schedule...................................................................................................... 9
Publishing schedule...................................................................................................... 9
Developing an online community (B4)..................................................................................10
Developing an online community (B4)..................................................................................10
Developing a social media policy (B5)..................................................................................11
Developing a social media policy (B5)..................................................................................11
Feedback from peers..................................................................................................... 13
Feedback from peers..................................................................................................... 13
Creating accounts and profiles (C1)....................................................................................14
Creating accounts and profiles (C1)....................................................................................14
Content creation, publication and community building (C2) (C3).................................................16
Content creation, publication and community building (C2) (C3).................................................16
Producing content...................................................................................................... 16
Producing content...................................................................................................... 16
Data gathering and analysis (C4)........................................................................................ 20
Data gathering and analysis (C4)........................................................................................ 20
Peer feedback after analysation.....................................................................................22
Peer feedback after analysation.....................................................................................22
Optimisation of posts..................................................................................................23
Optimisation of posts..................................................................................................23
Evaluation.................................................................................................................. 25
Evaluation.................................................................................................................. 25
References................................................................................................................. 26

, References................................................................................................................. 26