Michelle Newman
Unit 4 – Business communications
Pass criteria 4
P4 – Evaluate the external corporate communications of an existing product or service
I am going to evaluate a series of corporate communications in the form of posters, these
posters have all been created by Tesco to advertise products they stock.
What do these corporate communications include?
These particular corporate communications from Tesco are very simple, the simplicity comes in the
fact that they only include the logo, strapline and some images. The simplicity could perhaps be the
most successful part about it because it gets straight to the point and people won’t come away from
seeing them and be confused about what the advert was actually advertising. They are eye-catching
without being confusing due to the use of colour and simple images to complement the text.
What is the purpose of these corporate communications?
The purpose of these corporate communications are to keep Tesco in people’s minds. Brand
recognition is imperative for a business’s success, and Tesco has to continually ensure that they do
not get forgotten about. Tesco does not just want people to know about them, they want consumers
to want to buy groceries from them instead of a different shop, so these adverts try to make people
see Tesco in a positive light and that they sell groceries that consumers will “love every mouthful”
without having to spend too much money.
Unit 4 – Business communications
Pass criteria 4
P4 – Evaluate the external corporate communications of an existing product or service
I am going to evaluate a series of corporate communications in the form of posters, these
posters have all been created by Tesco to advertise products they stock.
What do these corporate communications include?
These particular corporate communications from Tesco are very simple, the simplicity comes in the
fact that they only include the logo, strapline and some images. The simplicity could perhaps be the
most successful part about it because it gets straight to the point and people won’t come away from
seeing them and be confused about what the advert was actually advertising. They are eye-catching
without being confusing due to the use of colour and simple images to complement the text.
What is the purpose of these corporate communications?
The purpose of these corporate communications are to keep Tesco in people’s minds. Brand
recognition is imperative for a business’s success, and Tesco has to continually ensure that they do
not get forgotten about. Tesco does not just want people to know about them, they want consumers
to want to buy groceries from them instead of a different shop, so these adverts try to make people
see Tesco in a positive light and that they sell groceries that consumers will “love every mouthful”
without having to spend too much money.
