Consumer Behavior ch. 14 Questions and
Answers High Distinction 2023
purchase involvement - -the level of concern for, or interest in, the purchase process triggered by
the need to consider a particular purchase. its a temporary state.
-product involvement - -the personal relevance of a particular product category, can be involved
in brand and still have low purchase involvement
-nominal decision making - -habitual decision making. Low involvement with products, Brand
loyal purchase-commitment to brand, repeat purchase.
-Limited decision making - -involves internal and limited external search, few alternatives,
simple decision rules, little post-purchase evaluation
-extended decision making - -Involves an extensive internal and external information search
followed by a complex evaluation of multiple alternatives and significantt post purchase
evaluation.
-problem recognition - -Occurs when the consumer sees a significant difference between their
current state of affairs and some desired or ideal state
-actual state - -the way an individual perceives his or her feelings and situation to be at the
present time
-desired state - -The way an individual wants to feel or be at the present time
-active problem - -one the consumer is aware of or will become aware of in the normal course of
events
-inactive problem - -one of which the consumer is not aware
-problem analysis - -starts with a problem and asks respondents to indicate which activities,
brands, products are associated with
-activity and product analysis - -looking at a activity or product first then survey to determine
what problems are encountered during the activity or use of product.
-generic problem recognition - -involves a discrepancy that a variety of brands within a product
category can reduce
-selective problem recognition - -A discrepancy that only one brand can solve.
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Answers High Distinction 2023
purchase involvement - -the level of concern for, or interest in, the purchase process triggered by
the need to consider a particular purchase. its a temporary state.
-product involvement - -the personal relevance of a particular product category, can be involved
in brand and still have low purchase involvement
-nominal decision making - -habitual decision making. Low involvement with products, Brand
loyal purchase-commitment to brand, repeat purchase.
-Limited decision making - -involves internal and limited external search, few alternatives,
simple decision rules, little post-purchase evaluation
-extended decision making - -Involves an extensive internal and external information search
followed by a complex evaluation of multiple alternatives and significantt post purchase
evaluation.
-problem recognition - -Occurs when the consumer sees a significant difference between their
current state of affairs and some desired or ideal state
-actual state - -the way an individual perceives his or her feelings and situation to be at the
present time
-desired state - -The way an individual wants to feel or be at the present time
-active problem - -one the consumer is aware of or will become aware of in the normal course of
events
-inactive problem - -one of which the consumer is not aware
-problem analysis - -starts with a problem and asks respondents to indicate which activities,
brands, products are associated with
-activity and product analysis - -looking at a activity or product first then survey to determine
what problems are encountered during the activity or use of product.
-generic problem recognition - -involves a discrepancy that a variety of brands within a product
category can reduce
-selective problem recognition - -A discrepancy that only one brand can solve.
-
