Unit 3: Social Media in Business - Assignment 1 - Evaluating Social Media in Business(Grade: Distinction)(Covers criteria: P1, P2, M1, D1)

This document received DISTINCTION covering: P1, P2, M1, D1 in unit 3: Social Media in Business in Pearson's BTEC level 3 course in Information Technology. Note: This document should ONLY be used for inspiration and all buyers should adhere to guidelines that are in place to avoid potential plagiarism. It covers various topics including, but not limited to; Ways businesses use social media, brands and creating an image, product/service promotion, customer communication and service and audience profiles, features on social media specifically for business, use of data analysis for advertisement/personalization, target audiences and risks of social media. - There are many more topics. It also includes information about various social media platforms: Tik Tok, Facebook, LinkedIn and Pinterest. Please note, this assignment was completed in presentation form(PowerPoint) as requested by Pearson(you may have been requested to do it in doc form), thus the PDF included in this package has both the slides and the speaker notes included. If you need to complete this is document form, it is advised that you merge both the information on the slides and the speaker notes accordingly. Any feedback and/or constructive criticism regarding this document would be appreciated - all people who give feedback will get 25% any documents/bundles they purchase in the future.