UNIVERSITY OF PUERTO RICO
SCHOOL OF BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
FINAL EXAM: FEBRUARY 27, 2018
Name: ____________________________ TOTAL 40% WEIGHTAGE
SECTION A: DESCRIPTIVE QUESTIONS (Total: 20 Points: 4 Points each question)
1. Distinguish between Intensive, Selective and Exclusive distribution strategies in a
foreign market.
2. Specify TWO important - to DO and Two Important Don’ts when you do business
with Japanese and Koreans.
3. What kind of companies set differentiated prices in different countries based on
purchasing power? What kind of companies set worldwide standardized pricing?
Why do some firms belong to the first category?
4. What are the benefits of building global brands? List out four benefits/advantages one
by one.
5. What are the major regional trade blocks in the world? What does it imply for
international marketing?
SECTION B: FILL IN THE BLANKS. (Total: 16 Points: 1.5 = 15 Points. (11 x 1 = 1))
1. _____________ is the specialized form of licensing in a foreign market where a
parent company can set up its business with the investment from a partner.
2. _____________ is considered as a less risky foreign market entry mode than setting
up equity joint ventures and subsidiaries.
a) Importing
b) Exporting
c) Acquisition
d) None of these
3. _____________ USA and Canada are members of North American Free Trade
agreement.
4. _____________ safeguard the interests of an exporter when importer is not willing to
pay in advance.
a) Agent
b) Usance Bill
c) Forward contract
SCHOOL OF BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
FINAL EXAM: FEBRUARY 27, 2018
Name: ____________________________ TOTAL 40% WEIGHTAGE
SECTION A: DESCRIPTIVE QUESTIONS (Total: 20 Points: 4 Points each question)
1. Distinguish between Intensive, Selective and Exclusive distribution strategies in a
foreign market.
2. Specify TWO important - to DO and Two Important Don’ts when you do business
with Japanese and Koreans.
3. What kind of companies set differentiated prices in different countries based on
purchasing power? What kind of companies set worldwide standardized pricing?
Why do some firms belong to the first category?
4. What are the benefits of building global brands? List out four benefits/advantages one
by one.
5. What are the major regional trade blocks in the world? What does it imply for
international marketing?
SECTION B: FILL IN THE BLANKS. (Total: 16 Points: 1.5 = 15 Points. (11 x 1 = 1))
1. _____________ is the specialized form of licensing in a foreign market where a
parent company can set up its business with the investment from a partner.
2. _____________ is considered as a less risky foreign market entry mode than setting
up equity joint ventures and subsidiaries.
a) Importing
b) Exporting
c) Acquisition
d) None of these
3. _____________ USA and Canada are members of North American Free Trade
agreement.
4. _____________ safeguard the interests of an exporter when importer is not willing to
pay in advance.
a) Agent
b) Usance Bill
c) Forward contract
