BUSI 409 Questions and Answers

BUSI 409 Questions and Answers Quiz 9 1. Another name for the motivation factor that Herzberg name "hygiene factors" is Dissatisfiers 2. The type of volunteer that will likely respond to call for volunteers at a school for a three-day book ffair is a Spot Volunteer 3. Skinner's principle of explains that we repeat behaviors that are rewarded and tend not repeat those that are not. Operant Conditioning 4. This rubric describes how individuals make decisions based on their expectations about the likely outcomes Expectancy Theory 5. Frederick Taylor's theory emphasizes procedures and systems with people operating more like machines True 6. The Hawthorne plant experiments indicated that worker performance was not influenced by the attention of supervisors. False 7. It is only important to evaluate the performance of staff rather than the performance of volunteers. False 8. In planning for a volunteer program, nonprofits should assess the need for volunteers and develop volunteer Job descriptions 9. One influential management theorist of the early 20th century was Frederick W. Taylor, whose approach, developed in industrial settings, became known as Scientific management 10. Maslow's hierarchy of needs shows that human needs progress from higher to lower levels of need. FALSE 12. The Myers-Briggs test provides individuals with insights about their own perspectives and preferences. TRUE 15. It is important for volunteer managers to first assess the need for volunteers and the structure for a volunteer program. True 16. This theory, reflected in management practices in most organizations, is based on the assumption that workers are lazy, resistant to change, and not concerned with the organization’s needs. Theory X 17. A study of nonprofit workers conducted by the Princeton Survey Research Associates and supervised by the Brookings Institution found that nonprofit workers are driven by mission 18. Perhaps the best-known distinction made by this instrument is that between introverts and extroverts, although it measures personality in many additional dimensions. 19. Volunteers are often motivated to serve because they are hoping to get regular employment with the nonprofit organization. 20. A marginal volunteer is one who is strongly encouraged or even mandated to volunteer. True 21. Maslow’s theory state(s) that human needs progress from those at lower levels to those at higher levels as the lower-level needs are met. 22. It can be argued that nonprofits have an advantage over for-profit companies in Motivating their Workforce. 23. Generation Y individuals were influenced by the Cold War, Watergate, and the civil rights movement. False 24. A Regular Volunteer makes a commitment to the volunteer activity and gains a sense of gratification and accomplishment from the work Quiz 10 1. In the mid-20th century, an increasingly competitive economic environment led to a new approach to marketing in the business world, one reflecting a Product Mindset 2. In the simplest of definitions, is the transmission or exchange of information. Communication 3. The findings of several studies suggest that non-profit organizations that hold a market orientation, perhaps better defined as a "social orientation," do attain than those that do not. Greater Financial Support and Client Satisfaction 4. A(n) describes the expectations that you have about what you will receive when you buy a specific product or service. Brand Promise 5. Communication is the means by which an organization seeks to influence the behavior of someone else. False 6. Nonprofits may compete directly with other organizations, nonprofit or for-profit, but also face from all alternative uses for individuals’ time and money. Generic competition 7. This approach to pricing, in which the price charged to the customer or client is set to cover what it costs the organization to produce or provide it, is called Cost-Oriented Approach 8. Nonprofit organizations need to engage in marketing because of the competition for funding from corporations, foundations, and individuals.True 9. The findings of several studies suggest that non-profit organizations that hold a market orientation, perhaps better defined as a "social orientation," do attain than those that do not. Greater Financial Support and Client Satisfaction 10. Organizations can adjust the marketing mix to differentiate themselves from others and position themselves in a unique , gaining an advantage over other organizations or alternatives with which they may compete. Niche 11. Communication is the means by which an organization seeks to influence the behavior of someone else. False 12. In a commercial transaction, a occurs when you give something up (money) in exchange for a reward that you receive, whether an education, a concert, or medical care. Benefit Exchange 13. CRAM involves promising a reward and changing attitudes. False 14. IMC in marketing refers to Integrated Marketing Communication. True 15. Burnett defines this as “a name, term, sign, symbol, design, or a combination of these that is intended to identify the goods and services of one seller or group of sellers and differentiate them from those of competitors.” Brand 16. For many people, marketing is still synonymous with and they many see it as something possibly inconsistent with the values and the culture of the nonprofit sector. Sales. 17. Building a positive and consistent brand image requires that an organization integrate its marketing and communication efforts so that all communication from that organization represents the organization as a whole. This is known as Integrated marketing communication 18. Various combinations of the variables known as the 4 Ps of marketing are called: The Marketing Mix 19. Brand is a name, term, symbol, etc., that identifies the goods and services of one seller from other competitors. True 20. Product mindset is effective marketing that depends on convincing consumers. False 21.The most credible medium of communication is: Word of Mouth Quiz 11 1. A is a tax-exempt organization that can endorse and support political candidates. 501(c)(4) and/or 527 (PACs) 2. If an organization takes out an ad in the newspaper or hands out flyers on the corner urging members of the general public to do the same, that is Grassroots Lobbying 3. may not endorse or oppose legislation in communications with legislators or the general public if the communication includes a call to action. Private foundations 4. This an action taken to support or oppose specific legislation at the national, state, or local level, and it could include, for example, contacting a member of Congress, a state legislator, or a city councilperson to request his or her sponsorship or vote in favor of or against a specific bill. Lobbying 5. Advocacy includes contacting a legislator to request his/her vote in favor or, or against a specific bill. False 6. One of the reasons nonprofit organizations may be ambivalent about lobbying is that they feel it is irrelevant to their mission. True (I think) 7. Charitable nonprofits are prohibited from engaging in campaigns and from endorsing candidates.True 8. This includes action taken in support of a cause or an idea, and it may include, for example, providing education, distributing information, or holding events to dramatize an issue or the effects of a problem on people or a community. Advocacy 9. An example of political campaign activity would be conducting a nonpartisan candidate debate or forum. True 10. Data shows that less than two percent of nonprofit organizations engage in lobbying. False 11. Nonprofits have been at the forefront of every important social change in the United States from the beginning of the nation. 12. This is an action taken to support or oppose specific legislation at the national, state, or local level, and it could include, for example, contacting a member of Congress, a state legislator, or a city councilperson to request his or her sponsorship or vote in favor of or against a specific bill: Lobbying Quiz 12 1. These are established by the governing board, and they may identify allowable ranges for specific financial indicators or ratios, for example, liquidity, debt or assets held in the endowment fund. Financial and Financial Management Policies 2. The principal of how an asset's value declines over time is called Depreciation 3. Buildings, vehicles and equipment are considered fixed assets. True 4. These types of policies limit or place boundaries on the actions that may be taken under certain circumstances. Prescriptive Policies 5. The key in bookkeeping is making judgments and establishing policies to guide the organization's financial life. False 6. Accrual basis accounting records financial transactions only when money changes hands. False 7. involve(s) privacy, confidentiality, records retention, the separation of duties, data backup, and other such concerns. Data integrity policies 8. A statement of financial position shows a snapshot of the organization’s assets and liabilities at a single point in time. Balance sheet 9. This provides a snapshot of the organization at a point in time, usually the end of a fiscal year. Statement of financial position 10. An organization that is is possessed of sufficient cash at the right times to meet obligations as they come due Liquid 11. The goal of the is to provide enough payout each year to meet the needs of the current programs, while also allowing the value of the endowment principal to grow to keep pace with inflation and provide more income to sustain programs in future years. The spending limit 12. This concept reflects investing in a portfolio that includes stocks, cash, bonds, real estate, and other classes of assets, providing for the long-term growth of the principal. Total return approach 13. Often equivalent to 6 months or 1 year of the operating budget, operating reserves are generally invested in very secure, short-term instruments such as bank certificates of deposit or money market funds. 14. Depreciation refers to the difference between assets and liabilities False 15. In this process, all programs and departments start at zero at the beginning of each year’s budget process and need to justify their budgets from the ground up. Zero-based approach Quiz 13 1. The is a classic depiction of how individuals are believed to develop their giving relationship with an organization. Fund raising pyramid 2. The concept of states that individuals are driven by their nature to help others and improve the human condition. Altruism 3. The largest portion of giving by individuals is directed to, which accounts for about 35 percent of the total each year. Religion 4. The largest source of gifts is from private individuals. True 5. This is the idea that companies make gifts that might not have a direct or immediate benefit to the bottom line, but that would generally help maintain a healthy society in which to do business. Enlightened self-interest 6.A restricted gift is one that is designated by the donor for a specific purpose and must be used in that manner. True 7. An important tool in planning and managing a campaign is the , which reflects the proportional giving necessary to achieve the campaign’s overall goal, starting with a lead gift that is at least 10 percent of the goal, and then doubling the number of gifts needed at each successively lower dollar level. Gift standards chart 8. In campaigns, prospects are solicited in a planned sequence beginning with those closest to the organization and the most promising prospects, proceeding later to those who are less related or who are deemed to have less financial potential. This is known as Sequential fund-raising 9. Development encompasses fundraising but also involves attention to the long-term growth of an organization True 10. This is an activity undertaken with the goal of eliciting charitable or philanthropic giving. Fundraising 11. This is a statement in an individual's will or living trust dictating that on his or her death, some amount or portion of his or her estate is to be given to a charitable organization. Bequest 12. In soliciting for gifts, the more the contact, the better it is. Personal 13. Most government funds received by nonprofit organizations are earned income. True 14. These types of foundations support their own programs and generally do not make grants to other organizations. Operating foundations 15. A campaign involves two phases: the quiet phase and the public phase.True Quiz 14 1. Examples of nonprofit business ventures are the retail stores operated by Goodwill or the Salvation Army. True 2. ties the nonprofit’s income directly to the number or amount of total sales made by the corporate partner and thus represents a true partnership in which the interests of both partners are aligned. Cause marketing 3. A detailed, comprehensive document that encompasses elements of strategic, marketing, business, and operational plans organization is called a Business Plan 4. These are new initiatives undertaken jointly by two entities and may involve a specific activity or the creation of a new entity jointly owned by the two partners. Joint ventures 5. Most business plans begin with a(n) that gives a thorough but succinct overview of the major points made in the following sections of the plan. Executive summary 6. This is income from payment for goods or services that the non¬profit has provided. Earned income 7. The nonprofit’s principal contribution to the partnership is its name, recognition, and reputation, for which the corporation is willing to pay in order to enhance its own visibility, image, and sales. Such relationships are largely an exchange of intangibles 8. Earned income strategies are divided into two categories: corporate partnerships and business ventures. True 9. Corporate sponsorships offer nonprofits benefits of added revenue and through the company's promotion of the relationship. Increased visibility 10. A business plan is a document that is used for internal purposes only. False 11. A detailed, comprehensive document that encompasses elements of strategic, marketing, business, and operational plans organization is called a . Business plan 12. One of the concerns about earned income strategies is that it places limits on transparency and disclosure due to contractual agreements. True 13. A cross between a nonprofit and a for-profit corporation, a is in essence a for-profit company with a social purpose and that permits investors to receive a modest return. L3C 14. Careful business plans will include a(n) that shows how projected results will vary if the assumptions are wrong by some percentage.Sensitivity analysis 15. This is a contract that permits a for-profit company to use the nonprofit’s name or logo on its products in return for a royalty payment to the nonprofit. Licensing agreement 16. Earned income is income derived from donor contributions. False 17. In a , the company pays for the use of its name or logo in connection with the nonprofit’s products or events Sponsorship 18. Physical assets, space, access to desired resources, and process expertise are all examples of assets. 18 The nonprofit’s principal contribution to the partnership is its name, recognition, and reputation, for which the corporation is willing to pay in order to enhance its own visibility, image, and sales. Such relationships are largely an exchange of intangibles 19. This is a contract that permits a for-profit company to use the nonprofit’s name or logo on its products in return for a royalty payment to the nonprofit. Licensing agreement 20. Co-venturers are corporations that are engaged in cause marketing. Quiz 15 1. Dependence on gov't contracts makes nonprofits more responsive to gov't officials. True 2. Nonprofits that provide goods and services to fill gaps left by gov't programs and services are considered Supplementary 3. Nonprofits that hope to secure gov't funding must do all of the following EXCEPT: attend committee hearings at the state capitol 4. Gov't funding is often one source of many that nonprofits use to support their mission. True 5. Public officials may perceive that the purposes of nonprofits are not aligned with purposes of gov't. True 6. An organization should proceed with writing a government grant proposal only when its purpose is consistent with its mission and values 7. The term performance-based in a contract usually means that payment and renewal are contingent on meeting outcome goals 8. A nonprofit that works with the government and uses government funds is considered to be complementary to the government. False 9. Preparing to submit a grant proposal begins with the drafting of the document. False 10. Government funding is often one source of many that nonprofits use to support their mission. True 11. The current realities of government funding favor larger organizations 12.A nonprofit should consider collaboration when applying for a government grant. True 13. Quiz 16 1. in developing nations are too often slow and bureaucratic, prone to corruption, and controlled by vested interests that resist change. Governments 2. Yunus considers the voluntary giving that supports NGOs to be a form of ; in other words, nonprofits receive only the economic surplus that affluent people voluntarily give and do not have a sustainable revenue model of their own. Trickle-down economics 3. Yunus characterizes social businesses as those that have owners that are not poor. True 4. The theories of social entrepreneurship are fairly analogous to the theories of leadership. True 5. Those in the believe that social entrepreneurs play a role in society similar to that of the business entrepreneur in the economy. In their view, the social entrepreneur is an innovator; a change agent; someone who identifies an opportunity, undertakes direct action to pursue it, and produces change that improves the condition of people and society. Social innovation school 6. Those in the believe that social entrepreneurship is virtually synonymous with the creation of earned-income ventures by nonprofits. They believe that an entrepreneur is someone who starts a new business and, in the case of a social entrepreneur, a business with a social purpose. Social Enterprise school 7. According to Dees and colleagues, where others see problems, entrepreneurs see Opportunities 8. What is Yunus’s answer to the problem of poverty? The creation of jobs 9. To many people, the greatest promise of social entrepreneurship is its potential to have a significant impact on the alleviation of around the world. Poverty 10. Social entrepreneurs have a high risk-aversion and a low tolerance for ambiguity True 11. Governments in developing nations are too often slow and bureaucratic, prone to corruption, and controlled by vested interests that resist change. 12. One of the common characteristics of a social entrepreneur is that they have never experienced trauma. True 13. 13. Quiz 17 1. This type of organization is one that has activities throughout the world and that probably has a governance structure the at places decision making the hands of individuals from multiple countries. Global organization 2. These are organizations whose primary purpose is to design and implement economic development projects. Operational NGOs 3. According to the Johns Hopkins project research, the largest number of NGOs provide services 4. International governance models often include the provision of a representative from each region served by the organization True 5. Payments made by recent immigrants to the United States who send funds directly to their home countries to support either families or projects are called remittances 6. The has greatly increased the ability of NGOs to reach potential donors on a global basis at minimal cost. Internet 7. According to Thomas, what is the most uniquely important national and regional difference that NGO managers must accommodate? Culture 8. Among the most powerful forces for change has been . It has driven international economic competition in a “flat” world, in which national borders prevent no barrier to entry into the mainstream of business life. Technology 9. Historically, many NGOs had centralized structures that were pushed out to chapters as they were established, but as growth extends into more geographically remote regions and diverse national and cultural settings, there is a trend toward for regional chapters or affiliates.Greater autonomy 10. One of the challenges with national structures on the international level is the relationship between national offices and chapters. 11. A global organization may have a governance structure that places decision making in the hands of multiple countries. True Quiz 9A Skinner’s principle of explains that we repeat behaviors that are rewarded and tend not to repeat those that are not. Operant Conditioning One influential management theorist of the early 20th century was Frederick W. Taylor, whose approach, developed in industrial settings, became known as scientific management A makes a commitment to the volunteer activity and gains a sense of gratification and accomplishment from the work. Regular Maslow’s hierarchy of needs shows that human needs progress from higher to lower levels of need. FALSE One way to effectively manage volunteers is to be aware of what motivates them to volunteer TRUE Quiz 9B As Maslow and other theorists explain, people come to the workplace with the desire of self- actualization One influential management theorist of the early 20th century was Frederick W. Taylor, whose approach, developed in industrial settings, became known as Scientific Management The type of volunteer that will likely respond to a call for volunteers at a school for a three-day book fair is a Spot Volunteer state(s) that human needs progress from those at lower levels to those at higher levels as the lower-level needs are met. Maslow’s theory hierarchy of needs Maslow’s hierarchy of needs shows that human needs progress from higher to lower levels of need. FALSE Quiz 10A This approach to pricing, in which the price charged to the customer or client is set to cover what it costs the organization to produce or provide it, is called Cost-oriented pricing These patterns of past behavior can divide people into identifiable groups. Behavioral measures CRAM involves promising a reward and changing attitudes. FALSE IMC in marketing refers to Integrated Marketing Communication. TRUE Psychographic measures combine demographic data with knowledge about individuals’ life- styles, defined by their activities, interests, and opinions Quiz 10B These patterns of past behavior can divide people into identifiable groups. Behavioral measures Social marketing seeks to change human behavior and improve society. TRUE Psychographic measures combine demographic data with knowledge about individuals’ life- styles, defined by their activities, interests, and opinions. Nonprofit organizations can enhance interaction with their donors and clients by maintaining a static website. FALSE Nonprofit organizations need to engage in marketing because of the competition for funding from corporations, foundations, and individuals. TRUE Quiz 11 One of the reasons nonprofit organizations may be ambivalent about lobbying is that they feel it is irrelevant to their mission. TRUE Charitable nonprofits must report their lobbying expenses on Form 990 A 501 (c)(4) organization is prohibited from political campaign activity. FALSE A 501 (c)(3) organization can engage in lobbying essentially without restriction. FALSE A nonprofit organization may spend only one fourth as much on grassroots lobbying as on direct lobbying, and there is an overall cap of $1 Million Quiz 12 Three budgets a nonprofit should have include an operating budget, a capital budget, and a cash budget. TRUE Data integrity policies involve(s) privacy, confidentiality, records retention, the separation of duties, data backup, and other such concerns Diverse sources of revenue such as earned income and philanthropic giving minimizes risk and maximizes autonomy for a nonprofit. TRUE Bookkeeping includes the methods and systems by which financial transactions are recorded. TRUE Accrual basis accounting records financial transactions only when money changes hands. FALSE Quiz 13 The concept of states that individuals are driven by their nature to help others and improve the human condition. Altruism This subspecialty in fund-raising encompasses all the back-office operations such as gift recording and acknowledgment, prospect research, and information systems management. Advancement services Development encompasses fundraising but also involves attention to the long-term growth of an organization TRUE A campaign is not announced to the public until a significant portion of its total goal has been raised as part of a during what is known as the campaign’s quiet period. Nucleus fund. Although philanthropy in some form is common around the world, organized fund-raising and philanthropy on a massive scale is still primarily a(n) phenomenon. American Quiz 14A One of the processes in creating a nonprofit business venture is to conduct a feasibility analysis. TRUE This is a contract that permits a for-profit company to use the nonprofit’s name or logo on its products in return for a royalty payment to the nonprofit. Licensing agreement Earned income strategies can impact the perception and public relations of a nonprofit organization. TRUE These are new initiatives undertaken jointly by two entities and may involve a specific activity or the creation of a new entity jointly owned by the two partners. Joint ventures. Critics of earned income do not always acknowledge that as many as of nonprofit business ventures conducted by nonprofits that provide human and social services are “directly or closely related to their missions.” %90 Quiz 14B Successful partnerships have a logic to them, and a nonprofit seeking a corporate sponsor needs to think in terms of the company’s Mission statement The nonprofit’s principal contribution to the partnership is its name, recognition, and reputation, for which the corporation is willing to pay in order to enhance its own visibility, image, and sales. Such relationships are largely an exchange of intangibles Most business plans begin with a(n) that gives a thorough but succinct overview of the major points made in the following sections of the plan. Executive summary. This is an arrangement under which the company contributes either a fixed amount for each sale of a product or a specified percentage of its sales of a product to the nonprofit, usually in connection with a short-term promotion. Cause-related marketing Earning income from commercial ventures is easier than earning income from donations FALSE Quiz 15 Government funds rarely support indirect costs such as administrative expenses. TRUE One of the differences between a contract and a grant is that a contract is a legal agreement in which the recipient of the payments is obligated to provide specific goods or services to the government and often to achieve defined results, whereas a grant is an award of money made by the government with the hope that a public purpose will be achieved, but the services are not provided to the government. Dependence on government contracts makes nonprofits more responsive to government officials. TRUE One of the challenges in working with government includes: 1) some government grants require nonprofits to obtain matching funds from other sources to cover a portion of the program costs. 2) government funds are often inadequate to fully cover the organization’s indirect costs (general administrative expenses) 3) government contracts and grants may involve uncertainty 4) contracts are increasingly performance-based, meaning that payment and renewal are contingent on meeting outcomes goals. Smaller nonprofits advocating for themselves should Quiz 16 may occur when the right person is in the right place at the right time with the right skills. Change What is Yunus’s answer to the problem of poverty? Yunus Decided to lend micro-loans so people could get their business started Habitat for Humanity is an example of a high-impact nonprofit. TRUE Those in the believe that social entrepreneurship is virtually synonymous with the creation of earned-income ventures by nonprofits. They believe that an entrepreneur is someone who starts a new business and, in the case of a social entrepreneur, a business with a social purpose. Social Enterprise school. Microfinance refers to small, interest free loans without collateral to enable poor people to start businesses. TRUE Quiz 17 Historically, many NGOs had centralized structures that were pushed out to chapters as they were established, but as growth extends into more geographically remote regions and diverse national and cultural settings, there is a trend toward greater autonomy for regional chapters or affiliates. One of the challenges with national structures on the international level is the relationship between national offices and chapters. TRUE An international organization is governed within and maintains a focus on its home country. TRUE Payments made by recent immigrants to the United States who send funds directly to their home countries to support either families or projects are called remittances The term most used to define nonprofit organizations in other parts of the world is “nongovernmental organization” or NGO TRUE CHAPTER FIVE: QUESTION 1 According to Kotter’s top-down approach, efforts at transformational change in an organization often fail because leaders allow too much Complacency QUESTION 2 The significant characteristic of transformational leadership is that it Offers an approach to leading both subordinates and organizations QUESTION 3 The type of theory that explains leadership in terms of the innate characteristics of individuals who are leaders in Trait theory QUESTION 4 The theories that maintain that the function of leadership is to continually examine better ways of doings things are Change theories QUESTION 5 A common and problematic method that researches have used for identifying effective nonprofit leaders is based on Perceptions of effectiveness CHAPTER SIX: QUESTION 1 Many nonprofits have voluntarily adopted provisions as a way to assure their donors that they are operating with high integrity, transparency, and sound governance Sarbanes-Oxley QUESTION 2 Very high may suggest that an organization is inefficient, or even participating in unethical or fraudulent behavior Fundraising costs QUESTION 3 In its proper definition, this term involves comparisons among organizations, either at the macro or at the micro level Benchmarking QUESTION 4 This concept was developed as a way for businesses to obtain a balanced perspective on performance by combining financial data with other considerations Balanced scorecard QUESTION 5 This concept adds social return to financial return in order to generate a single dollar amount that could be used as an indicator of the organizations performance and value Social return on investment CHAPTER 7: QUESTION 1 Bryson defines this as “a disciplined effort to produce fundamental decisions and actions that shape and guide what organization…is, what it does, and why it exists Strategic planning The gradual evolution away from the organization’s purpose into ancillary activities that may eventually result in organization that is very unfocused Mission creep What specific, quantified targets that represent steps toward accomplishing goals Objectives The is used to evaluate company products or services based on the rate of growth in a particular market and the share of the total market that their products and services represent Growth-share matrix One of the many benefits of strategic planning is that it Disciplined approach to producing fundamental decisions / Rational decision making CHAPTER NINE QUESTION 1 The most credible medium of communication is Word of mouth QUESTION 2 According to the principles of , the organization develops its product to be responsive to what the customer needs and wants Target-audience QUESTION 3 The most effective method of communication is word of mouth True QUESTION 4 IMC in marketing refers to integrated marketing communication True QUESTION 5 combine demographic data with knowledge about individual’s lifestyles, defined by their activities, interests, and opinions. psychographics QUESTION 6 These objective measures include age, gender, race, income, and geography Demographics QUESTION 7 This method of establishing pricing involves charging people different prices based on the market segment to which they belong, determined by objective variables Price segmentation QUESTION 8 This approach to pricing, in which the price charged to the customer or client is set to cover what it costs the organization to produce or provide it, is called Cost-oriented pricing Quiz 10 Question 1 3 out of 3 points The most credible medium of communication is Word of mouth Question 2 3 out of 3 points According to the principles of , the organization develops its product to be responsive to what the customer needs and wants. Marketing mix? Target-audience marketing? Question 3 3 out of 3 points The most effective method of communication is word-of-mouth. True Question 4 3 out of 3 points IMC in marketing refers to Integrated Marketing Communication. True Question 5 3 out of 3 points combine demographic data with knowledge about individuals’ life- styles, defined by their activities, interests, and opinions. Psychographics Question 2 3 out of 3 points These objective measures include age, gender, race, income, and geography. demographics? Question 3 3 out of 3 points This method of establishing pricing involves charging people different prices based on the market segment to which they belong, determined by objective variables. Price discrimination Chapter 11 Question 1 ● 3 out of 3 points includes any communication the organization has “with legislators ●or ● ● government officials who participate in the formulation of legislation or with its own members with regard to specific legislation and that expresses a view on it.” Lobbying? ● ● ● ● ● ● Question 2 ● 3 out of 3 points ● ● ● ● In the life cycle of a social change issue, “climbing the agenda” refers to activis●ts ● ● and advocacy groups raising the volume on a particular issue. ● true ● ● ● ● ● ● Question 3 ● 3 out of 3 points ● ● ● ● There is no tool more powerful than a(n) by an individual or grou●p ● ● of individuals to a legislator or a member of his or her staff who is in a position to influence what information and data the legislator receives. ● ● ● ● ● ● Question 4 ● 3 out of 3 points ● ● ● ● An example of political campaign activity would be conducting a nonpartisan candidate debate or forum. TRUE ● ● ● ● ● ● ● ● ● Question 5 ● 0 out of 3 points ● ● ● ● Advocacy includes contacting a legislator to request his/her vote in favor or, or● ● ● against a specific bill. FALSE Chapter 13: This is giving according to a plan that relates the corporation’s philanthropy to its overall strategic and business goals Strategic philanthropy The motivations of individual donors are more complex than those of corporations FALSE? Philanthropy is giving intended to meet immediate human need? FALSE Chapter 15: Government funding made directly to an organization that is paid upfront or in installations is a Grant