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Lecture notes

Advertising and Promotion: an Integrated Marketing Communications Perspective Chapter 17

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Comprehensive notes on chapter 17 of Advertising and Promotion: an Integrated Marketing Communications Perspective.

Institution
Fashion Institute Of Technology
Module
AC 111








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George Belch, Michael Belch ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
  • 2019
  • 9781260570991
  • Unknown

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Institution
Fashion Institute Of Technology
Module
AC 111
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Uploaded on
March 27, 2023
Number of pages
3
Written in
2022/2023
Type
Lecture notes
Professor(s)
Ronald sok
Contains
All classes

Subjects

  • marketing
  • advertising
  • promotion
  • mcgraw hill

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