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Lecture notes

Advertising and Promotion: an Integrated Marketing Communications Perspective Chapter 4

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Comprehensive notes on chapter 4 of Advertising and Promotion: an Integrated Marketing Communications Perspective.

Institution
Fashion Institute Of Technology
Module
AC 111








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George Belch, Michael Belch ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
  • 2019
  • 9781260570991
  • Unknown

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Institution
Fashion Institute Of Technology
Module
AC 111
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Document information

Uploaded on
March 27, 2023
Number of pages
4
Written in
2022/2023
Type
Lecture notes
Professor(s)
Ronald sok
Contains
All classes

Subjects

  • marketing
  • advertising
  • promotion
  • mcgraw hill

More courses for Fashion Institute Of Technology >

  • Es033
  • Fd117
  • Fm117
  • Fm245
  • Ma 153-301
  • Psychology
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