Slide 8.1
Chapter 8
CONSUMER LEARNING
Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013
, Slide 8.2
Figure 8.2A Pavlovian model of classical conditioning
Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013
Chapter 8
CONSUMER LEARNING
Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013
, Slide 8.2
Figure 8.2A Pavlovian model of classical conditioning
Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013