Lecture notes
Behavioural Economics today, The Decoy Effect, Maslow's Hierarchy of needs and MINDSPACE
- Institution
- St Marys University College Twickenham
This document provides you with detailed definitions of Neoclassical Economics and Behavioural Economics. Furthermore, it includes some critical concepts in Behavioural Economics, such as The Decoy Effect, Maslow's Hierarchy of needs and MINDSPACE. These are good notions to talk about in your asses...
[Show more]