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Résumé Resume Prospection et fidélisation

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Totalité des cours de prospection et fidélisation.

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February 16, 2023
Number of pages
26
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2022/2023
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Plan de prospection et de fidélisation




Prospection Fidélisation Frédéric Baldacci

, « Fait de rechercher des clients éventuels »

Pourquoi trouver de nouveaux clients potentiels?




Prospection Fidélisation Frédéric Baldacci

, ANIMATION D’UN PORTEFEUILL

Répartition du temps entre la prospection et la fidélisation


Pourquoi Prospecter ou fidéliser ?
“churn” ou taux d’attrition en Français




HBR entreprises perte moyenne 50% de leurs clients
tous les 5 ans
(soit ~ + de 10% / an!).
Perte entre 5% et 15% / an




Prospection Fidélisation Frédéric Baldacci
£6.74
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