Hubspot Email Marketing Certification Exam 2023
Questions and Answers (Verified Answers)
1. What Is The Definition Of An Email Marketing Strategy✔✔✔ A strategy
used to market products and services and nurture relationships in a
human and helpful way through the use of the email channel.
2. When was the first email sent✔✔✔ 1970s
3. How Can Email Marketing Fuel Your Overall Inbound Strategy✔✔✔
Email mar- keting syncs closely to your CRM.
4. What Does It Mean To Create An Inbound Email Marketing Strategy✔✔✔
Cre- ate a human, helpful, and customer-driven conversation and
experience.
5. Segmentation Is An Important Piece Of Your Inbound Email Marketing
Strategy. What Does Segmentation Primarily Help You Do✔✔✔ Send
the right person the right message at the right time.
1/8
,6. When Sending Email You Can Segment Contacts By Their Buyer
Personas. What Is A Buyer Persona✔✔✔ A buyer persona is a semi-
fictional representation of your ideal customer.
7. You're Looking To Send An Email To Three Different Lists Of Contacts.
You've Created Each Segmented List Based Off Where Those Contacts Are
In Their Research Process With Your Company. What Type Of Lists Have
You Created✔✔✔ Buyer's journey list
8. The Significance Of Segmentation, The Power Of Personalization, And
The Impact Of Data-Driven Analysis Are The Three Pillars Of An ✔✔✔
ef- fective email marketing strategy
9. As An Inbound Professional You Might Be Sending Many Different Types
Of Emails, Even One-To-One Communication Emails. What Will You Need
To Send One-To-Many Emails✔✔✔ E-mail service provider
10.You Can Use Your Database And Contact Management Strategy To Do A
Few Things: See The Whole Picture Of Every Contact, Organize Contacts
To Keep A Healthy Database At All Times, And What Else✔✔✔ Integrate
your contact information with other tools you use.
11. Fi
2/8
, ll In The Blank: Inbound Is The Happy Marriage Between .-
: context and content
12.Each Year Your Contacts Database Will Decay, So To Successfully
Cater To The Needs And Interests Of Your Contacts, What Do You Need
To Begin With✔✔✔ the right contacts in your database
13.Before Emailing Any Contacts In Your Database, What Question Do
You Need To Ask Yourself Or Your Team✔✔✔ Do we have permission?
3/8
Questions and Answers (Verified Answers)
1. What Is The Definition Of An Email Marketing Strategy✔✔✔ A strategy
used to market products and services and nurture relationships in a
human and helpful way through the use of the email channel.
2. When was the first email sent✔✔✔ 1970s
3. How Can Email Marketing Fuel Your Overall Inbound Strategy✔✔✔
Email mar- keting syncs closely to your CRM.
4. What Does It Mean To Create An Inbound Email Marketing Strategy✔✔✔
Cre- ate a human, helpful, and customer-driven conversation and
experience.
5. Segmentation Is An Important Piece Of Your Inbound Email Marketing
Strategy. What Does Segmentation Primarily Help You Do✔✔✔ Send
the right person the right message at the right time.
1/8
,6. When Sending Email You Can Segment Contacts By Their Buyer
Personas. What Is A Buyer Persona✔✔✔ A buyer persona is a semi-
fictional representation of your ideal customer.
7. You're Looking To Send An Email To Three Different Lists Of Contacts.
You've Created Each Segmented List Based Off Where Those Contacts Are
In Their Research Process With Your Company. What Type Of Lists Have
You Created✔✔✔ Buyer's journey list
8. The Significance Of Segmentation, The Power Of Personalization, And
The Impact Of Data-Driven Analysis Are The Three Pillars Of An ✔✔✔
ef- fective email marketing strategy
9. As An Inbound Professional You Might Be Sending Many Different Types
Of Emails, Even One-To-One Communication Emails. What Will You Need
To Send One-To-Many Emails✔✔✔ E-mail service provider
10.You Can Use Your Database And Contact Management Strategy To Do A
Few Things: See The Whole Picture Of Every Contact, Organize Contacts
To Keep A Healthy Database At All Times, And What Else✔✔✔ Integrate
your contact information with other tools you use.
11. Fi
2/8
, ll In The Blank: Inbound Is The Happy Marriage Between .-
: context and content
12.Each Year Your Contacts Database Will Decay, So To Successfully
Cater To The Needs And Interests Of Your Contacts, What Do You Need
To Begin With✔✔✔ the right contacts in your database
13.Before Emailing Any Contacts In Your Database, What Question Do
You Need To Ask Yourself Or Your Team✔✔✔ Do we have permission?
3/8
