UNIT 2 BTEC BUSINESS LEARNING AIM B AND C ASSIGNMENT YEAR 2023

UNIT 2 BTEC BUSINESS LEARNING AIM B AND C ASSIGNMENT YEAR 2023 lOMoARcPSD| ASSIGNMENT; RESEARCH AND PLAN A MARKETING CAMPAIGN UNIT 2 BTEC BUSINESS ASSIGNMENT INTRODUCTION The aim of this thesis is to create an efficient and working marketing campaign, for a new range of products Simply us and Ours for the company Passionate About Food Ltd. The aspects of this marketing campaign have been adjusted to fit the company size, seeing as it is hoping to grow in the near future. Frameworks have been included in this thesis such as marketing mix and a SWOT analysis to see how the business can progress from its current position, and to outline ways in which weaknesses can be eliminated. The financial objective of the business is to gain market share and gain profits of 20% above the total cost of production within its first year on the market. The non-financial objectives of the business are to build a brand and create awareness about its product. It also aims to build good customer relations through methods such as good customer service through ways like quick responses in any case a user experiences a problem with their application on any of their devices. The aim of this marketing campaign is to help the business meet these objectives. The campaign will run for 15 to 20 weeks with a budget of $20,000 which the business has set aside to finance this marketing campaign. COMPANY The company, Passionate About Food Ltd, produces a range of premium quality, ready-made meals and snacks and in addition to this, it uses environmentally friendly packaging materials so that they make conserve the environment. Their products are also known to have a long shelf life which means that supermarkets do not have to be worried about their products getting spoiled on the shelf very easily or quickly PRODUCTS The business produces ready-made meals and snacks which are made using sustainable organic ingredients and they have developed a new product range known us Simply us and Ours which celebrates traditional national dishes from different countries.