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Proposition and branding decisions

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Proposition and branding decisions Fundamentals of Marketing

Institution
Bedfordshire University
Module
International Business Management











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Bedfordshire University
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Module
International Business Management
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Uploaded on
January 24, 2023
Number of pages
41
Written in
2022/2023
Type
Presentation
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Unknown

Subjects

  • proposition branding decisions fundamentals of marketing

Content preview

L5:
Proposition and
branding decisions
INT1012 Fundamentals of
Marketing
Chapter 6

,Marketing mix

, What do we mean by ‘PRODUCT’?



Convenience product...a relatively
inexpensive item



PRODUCT Shopping product...requires some
consideration..more expensive
DECISIONS
Speciality product...a product that
consumers will search extensively for



Unsought product..a product that the
customer does not actively seek

,

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