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Marketing mix

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Uploaded on
April 2, 2016
Number of pages
24
Written in
2015/2016
Type
Presentation
Person
Unknown

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Marke
ng M
Of
SriLan
n Airlin

, PURPOSE OF OUR PROJECT
The heart of a business success lies in its marketing.
Most aspects of our business depend on successful marketing. T
overall marketing umbrella covers advertising, public relations,
promotions and sales. Marketing is a process by which a produc
or service is introduced and promoted to potential customers.

Without marketing, our business may offer the b
products or services in our industry, but none of our potential
customers would know about it. Without marketing, sales may
crash and companies may have to close.
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ChathurikaB

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ChathurikaB The Open University (Northern Ireland)
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