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Lecture notes

Marketing Chapter 2: consumer behavior, segmentation and positioning

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Class notes and summaries of Chapter 2..

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Rockland Community College
Module
MKT 201











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Institution
Rockland Community College
Module
MKT 201
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Document information

Uploaded on
December 23, 2022
Number of pages
36
Written in
2022/2023
Type
Lecture notes
Professor(s)
Catherine roche
Contains
Marketing

Subjects

  • marketing
  • business
  • consumers behavior
  • market positioning
  • segmentation
  • targeting

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