100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached 4.2 TrustPilot
logo-home
Previously searched by you
Previously searched by you
logo
  • Hogeschool Van Amsterdam (HvA)
  • CE1
To add items to your wishlist, you must be logged in
Presentation

Samenvatting van hoofdtuk 7 en 8 van CE1, goed om lekker te oefenen!

Rating
-
Sold
-
Pages
21
Uploaded on
17-10-2022
Written in
2022/2023

In deze powerpoint worden de hoofdstukken 7&8 samengevat van het vak CE1. In een makkelijke vorm, zodat je het lekker kan oefenen/ onthouden.

Institution
Hogeschool Van Amsterdam (HvA)
Module
CE1










Whoops! We can’t load your doc right now. Try again or contact support.
Report Copyright Violation

Connected book

image
Philip Kotler, Gary Armstrong Principes van marketing
  • februari 2021
  • 9789043038065
  • 8

Written for

Institution
Hogeschool van Amsterdam (HvA)
Study
Commerciële Economie
Module
CE1
All documents for this subject (2)

Document information

Uploaded on
October 17, 2022
Number of pages
21
Written in
2022/2023
Type
Presentation
Person
Unknown

Subjects

  • marktpenetratie
  • productontwikkeling
  • porter
  • blue ocen en
  • de ontwikkelingsmatrix van anshoff
  • marktontwikkeling diversificatie
  • concurrentiestrategieën van porter
  • waardestrategieën van treacy en wiersema

Content preview

MARKTGERICHTE
MARKETINGSTRATEGIE
Hoofdstuk 7

,De ontwikkelingsmatrix van
Anshoff
- Groeikansen bepalen

- De 4 wegen naar groei



- Marktpenetratie

- Productontwikkeling

- Marktontwikkeling

- diversificatie

, Marktpenetratie

- Zelfde markt

- Zelfde product

- Omzet verhogen, door variatie aan het product toe te voegen, zoals een nieuwe kleur.

More courses for Hogeschool van Amsterdam (HvA) > Commerciële Economie

  • Afstudeeronderzoek
  • Ce9 strategische marketing
  • International marketing management
  • Commerciele economie
  • Google digitale werkplaats
  • Marktonderzoek
  • Ce7 sales/accountmanagement
  • Ce3: operationele marketing
  • Strategische marketingplanning
  • Ce10 marktonderzoek

Available practice questions

flashcard-image
Available practice questions
Oefen dekdefinities van hoofdstuk 7
-
10 flashcards
£ 3.13 More info
£2.68
Get access to the full document:
100% satisfaction guarantee
Immediately available after payment
Both online and in PDF
No strings attached
Get to know the seller
Seller avatar
jesseveerman

Get to know the seller

Seller avatar
jesseveerman Hogeschool van Amsterdam
View profile
Follow You need to be logged in order to follow users or courses
Sold
0
Member since
5 year
Number of followers
0
Documents
3
Last sold
-

0.0

0 reviews

5
0
4
0
3
0
2
0
1
0

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their exams and reviewed by others who've used these revision notes.

Didn't get what you expected? Choose another document

No problem! You can straightaway pick a different document that better suits what you're after.

Pay as you like, start learning straight away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and smashed it. It really can be that simple.”

Alisha Student

Frequently asked questions