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Trend Driven Innovation Samenvatting ORM

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Samenvatting gebaseerd op de toetsmatrijs van Trend Driven Innovation aan de Hogeschool Rotterdam, Ondernemerschap en retail management. Let op: trends veranderen en zullen dus ook anders zijn in het huidige jaar 2022.

Institution
Hogeschool Rotterdam (HR)
Module
Trend Driven Innovation (ENTINO04J2)









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Connected book

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Henry Mason Trend-driven Innovation
  • september 2015
  • 9781119076315
  • 1

Written for

Institution
Hogeschool Rotterdam (HR)
Study
Ondernemerschap & Retail Management
Module
Trend Driven Innovation (ENTINO04J2)
All documents for this subject (5)

Document information

Summarized whole book?
Yes
Uploaded on
October 16, 2022
Number of pages
11
Written in
2022/2023
Type
Summary

Subjects

  • waardecreatie
  • trends
  • trendanalyse
  • economie
  • post demographic
  • megatrend
  • route to markets
  • innovatie
  • onderzoekend vermogen
  • consumer trend canvas
  • innovation proof
  • transient competitive advantage

Content preview

Trend driven samenvatting

, Waarom zijn consumenten steeds lastiger te pleasen?
Wat zijn alle trends bij elkaar?
de Expectation Economy

Emerging expectations: Behoeften (bv. communiceren en informatie) blijven hetzelfde,
maar de verwachting (sneller, mooier) verandert!
De expectation cycle betekent dat innovatie en hogere verwachtingen elkaar in een
cyclus opvolgen.
Door innovatie worden verwachtingen hoger, en producenten spelen dus weer in op deze
verwachtingen.

3 verwachtingen klant
1. Rising quality
1. Transparency triumph: bedrijf geeft slechte dingen toe, men is 1 klik verwijderd
van reviews
2. creative destruction: klanten verwachten stijgende kwaliteit. Steeds beter.
3. Easy experimentation: Kunnen testen producten

More courses for Hogeschool Rotterdam (HR) > Ondernemerschap & Retail Management

  • Customer relations
  • Growth hacking
  • Economie 3
  • Testing
  • Channels
  • Future of entrepreneurship
  • Waarde propositie ontwerp
  • Change management
  • Strategic sales
  • Startup financial modeling
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