MASTER OF BUSINESS ADMINISTRATION
London Metropolitan University ESOFT Metro Campus
Academic Year 2022 – 2023
Innovation in a Global Context
Innovation Management
MN7184
requirement of the Degree
of Master of Business Administration of London Metropolitan University
, Table of Contents
1. Introduction ............................................................................................................................ 4
1.1 Overview of the Company ............................................................................................... 5
1.1.1 Sri Lanka Telecom ....................................................................................................... 5
1.1.2 SLT Mobitel ................................................................................................................. 7
2. Organizational and Innovation Portfolio Analysis ............................................................... 8
2.1 Business Environmental Analysis .................................................................................. 9
2.1.1 PESTEL Analysis ........................................................................................................ 9
2.1.2 SWOT Analysis ......................................................................................................... 11
2.2 Industry Analysis ........................................................................................................... 12
2.3 Product/Innovation Portfolio Analysis ........................................................................ 13
2.3.1 Product Level Analysis .............................................................................................. 13
2.3.2 Innovation Portfolio ................................................................................................... 14
2.4 Ansoff’s Growth Strategy ............................................................................................. 15
2.5 Secondary Research ....................................................................................................... 16
3. Application of Innovation Theories in Organizational Settings......................................... 16
3.1 The 4P’s Innovation Space Model ................................................................................ 17
3.1.1 Application of 4P Model on SLT Mobitel ................................................................. 18
3.2 Simplified Model of Innovation Process ...................................................................... 20
3.2.1 Application of Simplified Model of Innovation Process to SLT Mobitel ................. 21
3.3 Triple Helix Model of Innovation ................................................................................. 22
3.3.1 Application of Triple Helix Model for SLT Mobitel ................................................. 23
4. Source and Foster Innovation in SLT Mobitel ................................................................... 27
5. Recommendations................................................................................................................. 30
6. Conclusion ............................................................................................................................ 32
References .................................................................................................................................. 33
, Table of Figures
Figure 1: Portfolio of SLT PLC ................................................................................................. 6
Figure 2: Group Structure of SLT PLC ..................................................................................... 6
Figure 3: SLT Mobitel Financials .............................................................................................. 8
Figure 4: Product Levels of SLT Mobitel ................................................................................ 14
Figure 5: Innovation Portfolio ................................................................................................. 14
Figure 6: Types of Innovation.................................................................................................. 17
Figure 7: The 4P Innovation Model ......................................................................................... 18
Figure 8: Simplified Model of Innovation Process .................................................................. 21
Figure 9: Triple Helix Model of Innovation ............................................................................ 23
Figure 10: The Embryo – SLT Mobitel’s Innovation Centre .................................................. 23
Figure 11: The Embryo – SLT Mobitel’s Innovation Centre .................................................. 24
Figure 12: Hithak Athnam Pothak Denna Project ................................................................... 24
Figure 13: Converting Decommissioned Busses into library Project ...................................... 25
Figure 14: Commonwealth Scholarships ................................................................................. 25
Figure 15: SLT Mobitel Suwaviru Upahara ............................................................................ 26
Figure 16: Donating PCR Machines ........................................................................................ 26
Figure 17: Helaviru Digital Economic Centre ......................................................................... 27
Figure 18: Launch of LankaQR ............................................................................................... 28
Figure 19: Launch of online reservation for Drivers License medical test.............................. 28
Figure 20: Technologically Advanced New Mobitel Headquarters ........................................ 29
Figure 21: Provision of Multi Para Monitors ........................................................................... 30
Table 1: PESTEL Analysis of SLT Mobitel .............................................................................. 9
Table 2: SWOT Analysis of SLT Mobitel ............................................................................... 11
Table 3: Porter’s Five Forces Analysis of SLT Mobitel .......................................................... 12
Table 4: Recommendations...................................................................................................... 30
, 1. Introduction
Globalization has necessitated modifications in the organization's culture of all economic and
social players, most notably businesses, universities, and governments. The progressive
introduction of domestic economies to international competition has necessitated investments
in research and innovation in general, to avoid them becoming outdated and simply disappear.
Success in business is growingly dependent on the ability to compete in this new environment.
Moreover, innovation is now a critical component of competitiveness. It is well understood that
competitiveness and efficiency are affected by a variety of factors that affect not only
businesses but all social organizations (MacGregor & Carleton, 2012). Such primary
considerations should not be limited to the material; they should increasingly include the
immaterial (Caraça, Lundvall & Mendonça, 2009).
In this era of transformation to a knowledge-based economy, it is clear that an interconnected
policy to support innovation is required; such a policy is defined as the development or adoption
of new knowledge as main competitive aspect (Laranja, 2009). This view of innovation
emphasizes not only the material aspects of processes, goods and services, science and
technology, organization and management, but also the intangible dimension of knowledge and
information, intimating primarily a change in attitudes, behaviors, and even social relations.
Thus, this report provides a comprehensive analysis on an innovation done by an organization
using a wide range of managing innovation theory, concepts, models, and techniques. For this
purpose, author has selected a recent innovation done by a wholly owned subsidiary of Sri
Lanka Telecom PLC, which is SLT Mobitel.
London Metropolitan University ESOFT Metro Campus
Academic Year 2022 – 2023
Innovation in a Global Context
Innovation Management
MN7184
requirement of the Degree
of Master of Business Administration of London Metropolitan University
, Table of Contents
1. Introduction ............................................................................................................................ 4
1.1 Overview of the Company ............................................................................................... 5
1.1.1 Sri Lanka Telecom ....................................................................................................... 5
1.1.2 SLT Mobitel ................................................................................................................. 7
2. Organizational and Innovation Portfolio Analysis ............................................................... 8
2.1 Business Environmental Analysis .................................................................................. 9
2.1.1 PESTEL Analysis ........................................................................................................ 9
2.1.2 SWOT Analysis ......................................................................................................... 11
2.2 Industry Analysis ........................................................................................................... 12
2.3 Product/Innovation Portfolio Analysis ........................................................................ 13
2.3.1 Product Level Analysis .............................................................................................. 13
2.3.2 Innovation Portfolio ................................................................................................... 14
2.4 Ansoff’s Growth Strategy ............................................................................................. 15
2.5 Secondary Research ....................................................................................................... 16
3. Application of Innovation Theories in Organizational Settings......................................... 16
3.1 The 4P’s Innovation Space Model ................................................................................ 17
3.1.1 Application of 4P Model on SLT Mobitel ................................................................. 18
3.2 Simplified Model of Innovation Process ...................................................................... 20
3.2.1 Application of Simplified Model of Innovation Process to SLT Mobitel ................. 21
3.3 Triple Helix Model of Innovation ................................................................................. 22
3.3.1 Application of Triple Helix Model for SLT Mobitel ................................................. 23
4. Source and Foster Innovation in SLT Mobitel ................................................................... 27
5. Recommendations................................................................................................................. 30
6. Conclusion ............................................................................................................................ 32
References .................................................................................................................................. 33
, Table of Figures
Figure 1: Portfolio of SLT PLC ................................................................................................. 6
Figure 2: Group Structure of SLT PLC ..................................................................................... 6
Figure 3: SLT Mobitel Financials .............................................................................................. 8
Figure 4: Product Levels of SLT Mobitel ................................................................................ 14
Figure 5: Innovation Portfolio ................................................................................................. 14
Figure 6: Types of Innovation.................................................................................................. 17
Figure 7: The 4P Innovation Model ......................................................................................... 18
Figure 8: Simplified Model of Innovation Process .................................................................. 21
Figure 9: Triple Helix Model of Innovation ............................................................................ 23
Figure 10: The Embryo – SLT Mobitel’s Innovation Centre .................................................. 23
Figure 11: The Embryo – SLT Mobitel’s Innovation Centre .................................................. 24
Figure 12: Hithak Athnam Pothak Denna Project ................................................................... 24
Figure 13: Converting Decommissioned Busses into library Project ...................................... 25
Figure 14: Commonwealth Scholarships ................................................................................. 25
Figure 15: SLT Mobitel Suwaviru Upahara ............................................................................ 26
Figure 16: Donating PCR Machines ........................................................................................ 26
Figure 17: Helaviru Digital Economic Centre ......................................................................... 27
Figure 18: Launch of LankaQR ............................................................................................... 28
Figure 19: Launch of online reservation for Drivers License medical test.............................. 28
Figure 20: Technologically Advanced New Mobitel Headquarters ........................................ 29
Figure 21: Provision of Multi Para Monitors ........................................................................... 30
Table 1: PESTEL Analysis of SLT Mobitel .............................................................................. 9
Table 2: SWOT Analysis of SLT Mobitel ............................................................................... 11
Table 3: Porter’s Five Forces Analysis of SLT Mobitel .......................................................... 12
Table 4: Recommendations...................................................................................................... 30
, 1. Introduction
Globalization has necessitated modifications in the organization's culture of all economic and
social players, most notably businesses, universities, and governments. The progressive
introduction of domestic economies to international competition has necessitated investments
in research and innovation in general, to avoid them becoming outdated and simply disappear.
Success in business is growingly dependent on the ability to compete in this new environment.
Moreover, innovation is now a critical component of competitiveness. It is well understood that
competitiveness and efficiency are affected by a variety of factors that affect not only
businesses but all social organizations (MacGregor & Carleton, 2012). Such primary
considerations should not be limited to the material; they should increasingly include the
immaterial (Caraça, Lundvall & Mendonça, 2009).
In this era of transformation to a knowledge-based economy, it is clear that an interconnected
policy to support innovation is required; such a policy is defined as the development or adoption
of new knowledge as main competitive aspect (Laranja, 2009). This view of innovation
emphasizes not only the material aspects of processes, goods and services, science and
technology, organization and management, but also the intangible dimension of knowledge and
information, intimating primarily a change in attitudes, behaviors, and even social relations.
Thus, this report provides a comprehensive analysis on an innovation done by an organization
using a wide range of managing innovation theory, concepts, models, and techniques. For this
purpose, author has selected a recent innovation done by a wholly owned subsidiary of Sri
Lanka Telecom PLC, which is SLT Mobitel.
