Unit 8 - Applications of social media.

Exploring the ways organisations can use social media.


Scenario
You have given a presentation to Newport small-business owners about how they might be able to use social media
to promote and benefit their businesses. comTech an organisation that provides IT solutions across South Wales
were very interested in your presentation and have requested further advice and guidance.




Assignment Tasks


Task 1 You need to prepare a presentation (including speaker’s notes)/documentation or other suitable
communication tools for the owners of comTech, in which you:



 Explain through the use of examples and assess the benefits and disadvantages of
the different ways in which comTech can use social media to promote its services to
a target audience.


Task 2  To enable comTech to analyse which social media platform would be most suitable
for them to use, they have requested that you explain the audience profiles of at
least four different social media platforms.




Task 3  Again through the use of real-world examples evaluate an organisation’s use of social
media to interact with customers and promote products or services to a target
audience.

Checklist of evidence required Presentation slides and speakers notes/documentation or
other exploring the different ways social media can be
used by organisations.

Criteria covered by this task:

Unit/criteria To achieve the criteria you must show that you are able to:
reference

8/A.P1 Explain the different ways in which an organisation can use social media to promote products or

, services to a target audience.

8/A.P2 Explain the audience profiles of different social media websites.

8/A.M1 Assess the different ways in which an organisation can use social media to promote products or
services to a target audience.

8/A.D1 Evaluate the organisational use of social media to interact with customers and promote products
or services to a target audience.

Sources of information to support you with this assignment


● Social Media Examiner is one of many blog sites with lots of up-to-date articles about
using social media for business purposes:
www.socialmediaexaminer.com
● Social Media Today also focuses on social media marketing for business:
www.socialmediatoday.com
● Mashable is blog site with a UK based version with lots of up-to-date articles on social
media
mashable.com/category/social-media/?europe=true
● Articles from the UK Guardian newspaper on a wide range of issues related to social
media:
https://www.theguardian.com/media/social-media

Other assessment materials attached to this Assignment Brief




Assessment Results
Grading Criteria Achieved? (Y/N)
A.P1 - Explain the different ways in which an organisation can use social media to promote
products or services to a target audience.
A.P2 - Explain the audience profiles of different social media websites.
A.M1 - Assess the different ways in which an organisation can use social media to promote
products or services to a target audience.
A.D1 - Evaluate the organisational use of social media to interact with customers and
promote products or services to a target audience.