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Samenvatting Marketing: Inleiding

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Inleiding Deel 1 Vak: Marketing Docent: Vanhaverbeke Johan & Dermaux Ignace Odisee Hogeschool Brussel 1ste semester van Studierichting: 1ste jaar Bedrijfsmanagement - Oriëntatiejaar Marketing/Logistiek Management ECTS: B-ODISEE-HBB41F Link: http://onderwijsaanbod.odisee.be/syllabi/n/HBB41FN.htm

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Institution
Odisee Hogeschool (Odisee)
Module
Marketing








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Johan Vanhaverbeke, Madeleine Janssens Marketing toegepast, tweede editie
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  • 9789400002968
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Institution
Odisee Hogeschool (Odisee)
Study
Bedrijfsmanagement
Module
Marketing
All documents for this subject (21)

Document information

Summarized whole book?
No
Which chapters are summarized?
Enkel de inleiding
Uploaded on
February 4, 2016
Number of pages
1
Written in
2015/2016
Type
Summary

Subjects

  • hogeschool
  • brussel
  • marketing
  • logistiek management
  • management
  • businessmanagement
  • bedrijfsmanagement
  • bedrijfskunde
  • odisee

Content preview

4­2­2016 OneNote Online



Inleiding Deel 1
zaterdag 24 oktober 2015 16:59



Deel 1 ‐ Waarde kiezen
Waarde kiezen:
segmenteren
doelmarkt
positioneren
Stap 1
omschrijving begrip 'marketing'
belang marketing voor klant‐ en marktgericht ondernemen
marketing in management perspectief
Stap 2
toekomstvisie van onderneming
markt, marktsegmenten, marktomvang berekenen, marktsegmentenbehoeften
definieer business waarin onderneming opereert
doelmarkt kiezen
Stap 3
rol v/h bedrijf?
strategische opties geïnspireerd op aantal strategische bedrijfsmodellen
welke strategische keuzes kan het bedrijf uitwerken?
bedrijfsstrategie kiezen
Stap 4
klant‐ en marktinzicht
marketing research en marktonderzoek
consumentengedrag
kiezen van waarde a.d.h.v. markt‐ en klantinzichten




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