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BUS 201 Consumer Behavior Quiz7_ Principles of Marketing.

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BUS 201 Consumer Behavior Quiz7_ Principles of Marketing.

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BUS 201 Consumer Behavior Quiz 7
Principles of Marketing




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3/31/2021 Consumer Behavior Quiz: Principles of Marketing - BUS201_100


Consumer Behavior Quiz
Due Feb 28 at 11:59pm Points 15 Questions 15
Available Jan 11 at 12am - Feb 28 at 11:59pm about 2 months Time Limit None
Allowed Attempts 2



This quiz was locked Feb 28 at 11:59pm.



Attempt History
Attempt Time Score
KEPT Attempt 2 2 minutes 15 out of 15




m
er as
LATEST Attempt 2 2 minutes 15 out of 15




co
eH w
Attempt 1 4 minutes 14 out of 15




o.
rs e
ou urc
Score for this attempt: 15 out of 15
Submitted Feb 28 at 1:48pm
o

This attempt took 2 minutes.
aC s
vi y re



Question 1 pts
ed d




A marketer must understand potential buyers’ needs and wants to be able
ar stu




to address and satisfy them. There are two key questions the marketer
needs to ask. The first is “How do potential buyers go about making
purchase decisions?” What is the other question?
is
Th




What factors influence a potential buyer’s product or service usage?
sh




What factors influence a potential buyer’s experience with a product or
service?



Correct! What influences a potential buyer's decision process and in what way?


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