Business Environment
,Contents
(AC 1.1) Purposes of GlaxoSmithKline (GSK) the National Health Service of UK (NHS), the Red Cross and Health
and Education Co-operative.......................................................................................................................................3
(AC1.2) The extent to which GSK meets the objectives of its key stakeholders........................................................6
(AC1.3) The responsibilities GSK has towards its key stakeholders and the strategies employed to meet them.....7
(AC 2.1) Description of economic systems attempt to allocate scarce resources effectively....................................9
(AC 2.2) Assessment of the impact of the UK government’s fiscal and monetary policies during the 2009
recession on the activities of GSK and AZ.................................................................................................................11
..................................................................................................................................................................................12
..................................................................................................................................................................................12
(AC 2.3) With reference to the Enterprise Act 2002 and article 101 and 102 of the EU legislation, evaluate how
the UK/EU competition and regulatory policies can or have impacted on the activities of the GSK......................14
(AC 3.1) Market Structures and determination of the Pricing and Output Decisions of Business.........................16
(AC 3.2) Using a range of examples, illustrate how the forces of demand and supply affect the pricing and sales
decisions of GSK........................................................................................................................................................20
(AC 3.3) (a) Judging how the business environment impacts /affect the behavior of GSK.....................................21
(b)Judging how the cultural environment determines the behavior of GSK..........................................................21
(AC 4.1) Discuss the significance of international trade to GSK and AZ...................................................................23
(AC 4.2.) Analyze how global factors can affect GSK and AZ activities (Consider, political, economic, social,
technological, ecological and legal factors in the global context but not local)......................................................25
(AC 4.3) Evaluate how the policies of the European Union can or have impacted on the activities of GSK and AZ.
..................................................................................................................................................................................26
Conclusion.................................................................................................................................................................27
Bibliography..............................................................................................................................................................28
Introduction
This assignment discusses about GSK, NHS, Red Cross and Health and Education Co-operative
purposes and GSK stakeholders.
2
, The pharmaceutical company Glaxo was founded in 1850 and in 2001 merged with SmithKline
Beecham. It is headquartered in Brentford, London and in 2015 was the world’s sixth largest
pharmaceutical company. Some of GSK stakeholders are the investors, patients, employees,
managers, the Government, the local community.
The assignment also discusses about economic systems, allocation of resources, fiscal and
monetary policy, competition policy, market structures and their ckassifications, demand and
supply, influence of the national culture, international trade and policies of EU on UK
businesses.
Task 1A
Task 1A It discusses about GSK, NHS, Red Cross and Health and Education Co-operative
purposes and GSK stakeholders.
(AC 1.1) Purposes of GlaxoSmithKline (GSK) the National Health Service of UK (NHS),
the Red Cross and Health and Education Co-operative
3
,Contents
(AC 1.1) Purposes of GlaxoSmithKline (GSK) the National Health Service of UK (NHS), the Red Cross and Health
and Education Co-operative.......................................................................................................................................3
(AC1.2) The extent to which GSK meets the objectives of its key stakeholders........................................................6
(AC1.3) The responsibilities GSK has towards its key stakeholders and the strategies employed to meet them.....7
(AC 2.1) Description of economic systems attempt to allocate scarce resources effectively....................................9
(AC 2.2) Assessment of the impact of the UK government’s fiscal and monetary policies during the 2009
recession on the activities of GSK and AZ.................................................................................................................11
..................................................................................................................................................................................12
..................................................................................................................................................................................12
(AC 2.3) With reference to the Enterprise Act 2002 and article 101 and 102 of the EU legislation, evaluate how
the UK/EU competition and regulatory policies can or have impacted on the activities of the GSK......................14
(AC 3.1) Market Structures and determination of the Pricing and Output Decisions of Business.........................16
(AC 3.2) Using a range of examples, illustrate how the forces of demand and supply affect the pricing and sales
decisions of GSK........................................................................................................................................................20
(AC 3.3) (a) Judging how the business environment impacts /affect the behavior of GSK.....................................21
(b)Judging how the cultural environment determines the behavior of GSK..........................................................21
(AC 4.1) Discuss the significance of international trade to GSK and AZ...................................................................23
(AC 4.2.) Analyze how global factors can affect GSK and AZ activities (Consider, political, economic, social,
technological, ecological and legal factors in the global context but not local)......................................................25
(AC 4.3) Evaluate how the policies of the European Union can or have impacted on the activities of GSK and AZ.
..................................................................................................................................................................................26
Conclusion.................................................................................................................................................................27
Bibliography..............................................................................................................................................................28
Introduction
This assignment discusses about GSK, NHS, Red Cross and Health and Education Co-operative
purposes and GSK stakeholders.
2
, The pharmaceutical company Glaxo was founded in 1850 and in 2001 merged with SmithKline
Beecham. It is headquartered in Brentford, London and in 2015 was the world’s sixth largest
pharmaceutical company. Some of GSK stakeholders are the investors, patients, employees,
managers, the Government, the local community.
The assignment also discusses about economic systems, allocation of resources, fiscal and
monetary policy, competition policy, market structures and their ckassifications, demand and
supply, influence of the national culture, international trade and policies of EU on UK
businesses.
Task 1A
Task 1A It discusses about GSK, NHS, Red Cross and Health and Education Co-operative
purposes and GSK stakeholders.
(AC 1.1) Purposes of GlaxoSmithKline (GSK) the National Health Service of UK (NHS),
the Red Cross and Health and Education Co-operative
3
