This Summary is in English because the book and the test are in English as well.
Under every chapter title, there’s a bold phrase. This are the very important
subjects according to Hein Oldeman, the Professor.
I’ve separated chapter 3 and 7 because it’s about culture.
Contents
Chapter 1 Introduction to International Business:......................................................................1
Chapter 2: Political and economic environment.........................................................................2
Chapter 4&5: Internationalization, challenges when you do export...........................................4
Chapter 6: international marketing.............................................................................................7
Chapter 8: International commercial law..................................................................................10
Chapter 9: Risk management, insurance and finance...............................................................14
Chapter 3 Culture......................................................................................................................17
Chapter 7 Intercultural communication and management........................................................19
Chapter 1 Introduction to International Business:
Page 18: why do companies cross borders? Motives page 23. Hein add
some motives in sheets. (Grolsch/Heineken) 27 What about EU. Norway
gets you more paperwork. Difference European Union and Europe.
Companies are grossing borders because they want to be active in international
trade. Some countries have special benefits whereby they have a better
competition level. Also economies of scale and knowledge, quality etc. Are
theories.
Porter tried to build a bridge between ne-classicist and modern theories: the
following factors are involved:
the extent and nature of domestic competition
The presence of an adequate supply industry
The conditions in the home market
The demand level
Importing, 2 reasons:
Production of goods or components is cheaper abroad
, The product is not supplied in Europe
Exporting, reasons:
New technologies for abroad countries
Domestic market is too small
To assure the continuity of the company
Low cost price, so they are highly competitive in the foreign market
Overcapacity, sell it abroad.
Motives for going abroad:
It just happens
Earn money
Proactive motives Reactive motives
Profit and growth Competitive pressure
goals
Managerial urge Small home market
Distinctiveness of Utilization of
product overproduction
Economies of scale Stabilization seasonal
factors
Tax benefits Perishable products
Chapter 2: Political and economic environment.
P44 Protectionism. P39. p46 exceeds duties, taxes E.D. No details but
you'll have to know the difference. P51 quota's whats that? p.54 CE-
Approval. p.56 international organizations isn't that important.