Marketing -I, Daniel
Blake
Component 1
, Trailer
WHAT DOES THE TRAILER INCLUDE? STATISTICS:
Establishes critical success through awards, reviews and funding partners - 1.5million views on eOne channel
- IFC Films version: 124k views
On-screen graphics – suggests audiences gain pleasure with clues to the
narrative How does I, Daniel Blake link in with Curran
Ken Loach – a mark of quality, artistic validity – know what to expect – broad and Seaton's 'Power and media industries
appeal theory’?
Enigma codes – hook the audience
The trailer seems to offer an experience that
Characters and stories are introduced – the audience is encouraged to identify sits outside the logic of profit and power and
and empathise – hints at the narrative, regional accents, varied and authentic
may arguably also demonstrate a level of
Black and white editing – ambient lighting – creates mood and pace – natural variety and creativity that does not reflect
lighting/grey colour palette – British audience can relate to Curran and Seaton's ideas about the impact
Binary oppositions established – dehumanizing job center and the community of media concentration. As well I Daniel Blake
Indicates the themes of authority – appeals to audiences who are aware of is funded by the BBC, therefore challenges
these issues the idea that companies are driven by profit.
- Trailer increases the popularity of the film
and has the potential to reach new audiences
Blake
Component 1
, Trailer
WHAT DOES THE TRAILER INCLUDE? STATISTICS:
Establishes critical success through awards, reviews and funding partners - 1.5million views on eOne channel
- IFC Films version: 124k views
On-screen graphics – suggests audiences gain pleasure with clues to the
narrative How does I, Daniel Blake link in with Curran
Ken Loach – a mark of quality, artistic validity – know what to expect – broad and Seaton's 'Power and media industries
appeal theory’?
Enigma codes – hook the audience
The trailer seems to offer an experience that
Characters and stories are introduced – the audience is encouraged to identify sits outside the logic of profit and power and
and empathise – hints at the narrative, regional accents, varied and authentic
may arguably also demonstrate a level of
Black and white editing – ambient lighting – creates mood and pace – natural variety and creativity that does not reflect
lighting/grey colour palette – British audience can relate to Curran and Seaton's ideas about the impact
Binary oppositions established – dehumanizing job center and the community of media concentration. As well I Daniel Blake
Indicates the themes of authority – appeals to audiences who are aware of is funded by the BBC, therefore challenges
these issues the idea that companies are driven by profit.
- Trailer increases the popularity of the film
and has the potential to reach new audiences
