Introduction
In this assignment I'll be describing the benefits and opportunities of my business
which is Samsung which they use internet marketing. Furthermore I'll be explaining
how internet marketing has made Amazon more efficient, effective and successful.
7 P's Benefits and Opportunities
Product Benefits
One benefit for Samsung
products is that they can easily
reach their new products to
millions of people globally via
social media sites,
advertisement. Furthermore they
can also pitch their product
online regarding the new
Samsung product which covers
the features, camera, size,
ergonomics and it's pitched for
the people to view it before
purchasing the product as they
will give Samsung an indication
whether to launch the product if
the customers like the product.
Another benefit for Samsung
products is that the customers
can find out more about the
product by comparing the
product, looking at the reviews,
giving the features and
information, lastly the customers
can also customize the phone to
their own likings or they can
personalize the phone with their
own image which helps Samsung
to retain customers.
Opportunities
One opportunity for Samsung
products is that they can
increase their online customer
base if they continue to offer
good products and offer more to
, a wider range of segmentation by
changing their products to meet
their needs. For example they
can carry out a market research
and find out what type of product
do people like, this can help
Samsung to invent the product
and sell it in the new markets.
Another opportunity can be is
that Samsung can produce mass
products because more the
products are tailored towards the
customers therefore there should
be more products being
produced. For example if the
Samsung S5 phone is out of
stock, customers won't wait for
more to come in as it will take a
few days, therefore they would
purchase another phone.
Place Benefits
One benefit for Samsung is that
they can attract new customers
from all around the world due to
wide range of products and it's
sold at a reasonable price.
Samsung also works in different
markets therefore they will
potentially reach greater number
of people in their online base.
Another benefit for Samsung is
that it has a great online
presence when searched on
google or bing, and it's always
displayed on the top, therefore
more customers will be able to
view the products from all around
the world.
Opportunities
One opportunity for Samsung is
that they can reach wider and
more distant markets if they
operate in the more required
In this assignment I'll be describing the benefits and opportunities of my business
which is Samsung which they use internet marketing. Furthermore I'll be explaining
how internet marketing has made Amazon more efficient, effective and successful.
7 P's Benefits and Opportunities
Product Benefits
One benefit for Samsung
products is that they can easily
reach their new products to
millions of people globally via
social media sites,
advertisement. Furthermore they
can also pitch their product
online regarding the new
Samsung product which covers
the features, camera, size,
ergonomics and it's pitched for
the people to view it before
purchasing the product as they
will give Samsung an indication
whether to launch the product if
the customers like the product.
Another benefit for Samsung
products is that the customers
can find out more about the
product by comparing the
product, looking at the reviews,
giving the features and
information, lastly the customers
can also customize the phone to
their own likings or they can
personalize the phone with their
own image which helps Samsung
to retain customers.
Opportunities
One opportunity for Samsung
products is that they can
increase their online customer
base if they continue to offer
good products and offer more to
, a wider range of segmentation by
changing their products to meet
their needs. For example they
can carry out a market research
and find out what type of product
do people like, this can help
Samsung to invent the product
and sell it in the new markets.
Another opportunity can be is
that Samsung can produce mass
products because more the
products are tailored towards the
customers therefore there should
be more products being
produced. For example if the
Samsung S5 phone is out of
stock, customers won't wait for
more to come in as it will take a
few days, therefore they would
purchase another phone.
Place Benefits
One benefit for Samsung is that
they can attract new customers
from all around the world due to
wide range of products and it's
sold at a reasonable price.
Samsung also works in different
markets therefore they will
potentially reach greater number
of people in their online base.
Another benefit for Samsung is
that it has a great online
presence when searched on
google or bing, and it's always
displayed on the top, therefore
more customers will be able to
view the products from all around
the world.
Opportunities
One opportunity for Samsung is
that they can reach wider and
more distant markets if they
operate in the more required
